Kristoffer Triumf Introduced Long-Form Interviews to the Swedish Podcast Scene

According to Swedish podcaster Kristoffer Triumf the podcast scene in his home country is exploding, similar to how it’s taking off in the US. He should know. Kristoffer hosts and produces Värvet, one of the most popular podcasts in Sweden. An average episode of his show racks up between 100,000 and 200,000 downloads, while his most popular ones get as many as 400,000. Those would be impressive numbers for any podcast, anywhere. But they’re particularly…

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Lauren Lapkus, Scott Aukerman and Lex Friedman on the Power of Audio at SXSW

During SXSW Earwolf hosts Scott Aukerman (Comedy Bang Bang) and Lauren Lapkus (With Special Guest Lauren Lapkus) joined Midroll’s Lex Friedman for a live podcast produced by the global digital marketing agency DigitasLBi. The show is the first episode in the company’s new Sometimes On series. Digitas North America CEO Tony Weisman led the discussion, tackling the advantages of audio as a content format, and how podcasting, in particular, is at the forefront of marketing…

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Startup Season 2 Tackles New Company, Plus Love and Companionship

The StartUp podcast was a nearly instant hit when it debuted last fall. Listeners were captured by Alex Blumberg’s groundbreaking approach to first-person podcast narrative, documenting his own entrepreneurial journey starting up what became the Gimlet Media podcasting company. Season two of StartUp debuts Thursday, shifting focus to a different company, an online dating startup called Dating Ring founded by two women. Alex gave host Adam Sachs a preview of what lies ahead on the…

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Gimlet’s Alex Blumberg Says Podcasts Qualify as True Startups

Alex Blumberg recently came back from lunch to the office of Gimlet Media and realized that it was full of people the company has hired. “Oh my god, it’s really shocking,” he tells Adam Sachs on episode 77 of The Wolf Den. “And the shock hits me again, again, and again.” Shocking, because less than a year ago Gimlet Media was just an idea that the former public radio producer with This American Life and…

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VC Micah Rosenbloom Experiences the Power of Podcasting First-Hand

Micah Rosenbloom is a Venture Partner at the Founder Collective venture capital firm, which has seed investments in companies like Buzzfeed, Uber, and MakerBot. He also has roots in entertainment, starting his career at the Endeavor talent agency. Yet, on episode #75 of The Wolf Den podcast he tells host Adam Sachs that he’s shied away from investing in content and media businesses. “It’s hard to monetize,” Micah explains, because much of content production is…

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