Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research. Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast…

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Loud Speakers Network Amplifies Fresh Voices in Podcasting

Chris Morrow, co-founder and CEO of the Loud Speakers podcast network, says “I feel like I’m running a record label.” That’s because, “every time I open my email I have fifty submissions like The Read.” The Read is Loud Speakers’ most popular show, regularly ranking in the top 100 of the iTunes Charts. The network’s growing roster of what Chris calls “multicultural podcasts” also includes category-leaders like Brilliant Idiots, Combat Jack, and the recently launched…

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Kristoffer Triumf Introduced Long-Form Interviews to the Swedish Podcast Scene

According to Swedish podcaster Kristoffer Triumf the podcast scene in his home country is exploding, similar to how it’s taking off in the US. He should know. Kristoffer hosts and produces Värvet, one of the most popular podcasts in Sweden. An average episode of his show racks up between 100,000 and 200,000 downloads, while his most popular ones get as many as 400,000. Those would be impressive numbers for any podcast, anywhere. But they’re particularly…

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Lauren Lapkus, Scott Aukerman and Lex Friedman on the Power of Audio at SXSW

During SXSW Earwolf hosts Scott Aukerman (Comedy Bang Bang) and Lauren Lapkus (With Special Guest Lauren Lapkus) joined Midroll’s Lex Friedman for a live podcast produced by the global digital marketing agency DigitasLBi. The show is the first episode in the company’s new Sometimes On series. Digitas North America CEO Tony Weisman led the discussion, tackling the advantages of audio as a content format, and how podcasting, in particular, is at the forefront of marketing…

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Startup Season 2 Tackles New Company, Plus Love and Companionship

The StartUp podcast was a nearly instant hit when it debuted last fall. Listeners were captured by Alex Blumberg’s groundbreaking approach to first-person podcast narrative, documenting his own entrepreneurial journey starting up what became the Gimlet Media podcasting company. Season two of StartUp debuts Thursday, shifting focus to a different company, an online dating startup called Dating Ring founded by two women. Alex gave host Adam Sachs a preview of what lies ahead on the…

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