Podcasts: The Perfect Antidote to Ad Blockers

The use of ad blocking software in the US increased 48% during the last year, according to a recent report by PageFair and Adobe. In Q2 2015 16% of the US online population blocked ads, and that number is expected to continue rising. Dr. Johnny Ryan, PageFair’s head of ecosystem, told Business Insider, “Ad blocking is a viral phenomenon that will continue.” Apple is including ad blocking technology in the next iteration of iOS —…

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U2 on U Talkin’ U2 to Me Is a Rock ‘n Podcast Milestone

What could be as monumental for podcasting as the president visiting Marc Maron’s cat ranch? How about, the biggest band in the world guesting on a podcast dedicated to thoroughly analyzing said band’s work. In what is also one of podcasting’s most meta moments, all four members of U2–Bonobos (Bono), Thedge (The Edge), Larry Mullen Sr.’s Son (Larry Mullen, Jr.), and Adam Clay 2000 Pounds (Adam Clayton)–invited superfan Adam Scott Aukerman (a/k/a Adam Scott and…

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Matt Gourley Cusses Up a Brilliant Ad for Mack Weldon

The best podcast ads happen when hosts dig in and deliver the reads in their own singular manner. Understanding this, in the copy for their ad campaign, New York-based underwear company Mack Weldon specifically instructed, “We want the ads to be done by the podcasters in their tone. So if they swear when describing our product, let them swear up a storm. We want them to talk about the product the way they want.” Wolfpop’s…

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Marc Maron: ‘My Life Is the Podcast’

“I owe everything to the podcast, at this point,” Marc Maron told a packed audience at the Podcast Movement conference on August 2. “I’m able to sell a few tickets, and the podcast is doing well, and the TV show is exciting.” But, he admitted a simple truth that he, his fans, and his business partner and producer Brendan McDonald all recognize: “The podcast is the core of my work and creativity right now.” He…

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The Read’s Crissle West on Making a Living with Podcasting

Co-hosting the enormously popular podcast The Read is making Crissle West a go-to authority on the topics of race, gender, celebrity, and podcasting. Since starting the show she has been on panels at the American Studies Association conference, the Next New York Conversation, and WNYC’s Werk It women’s podcasting festival, and has appeared on Bravo TV’s Watch What Happens Live and MTV’s Decoded. The show is also making her a living. Crissle is the guest…

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