President Obama on WTF is ‘Podcasting’s First Super Bowl’

Any doubt about podcasting’s broad appeal and ability to break through to the mainstream were put to bed last week when news broke out about President Obama’s visit to Marc Maron’s famous Cat Ranch to record an episode of WTF in the famous garage studio. See behind-the-scenes photos at: MarcMeetsObama.com. Surely, this interview will draw thousands–maybe millions–of new listeners who will have an opportunity to experience the singular intimacy of podcasting for the very first…

Read More

Hot Pod’s Nick Quah: ‘We’re in a moment when we can see explosive growth’

Podcast industry observer Nick Quah doesn’t think we’re in a “podcasting bubble.” But, he said, “we are in a podcasting attention bubble.” Nick is the editor of the email newsletter Hot Pod. In less than nine months his publication has turned into the de facto industry journal for podcasting, becoming a must-read for just about everyone working in the industry. He talked with host Adam Sachs on episode #81 of The Wolf Den podcast. The…

Read More

Catch the Story of Lex Friedman’s “Second Act” in Entrepreneur Startups

This month’s Entrepreneur Startups magazine features the “second act,” of our own Lex Friedman, EVP of Sales, in a feature titled, “The Accidental Entrepreneur: 3 Tales of Entrepreneurial ‘Eureka’ Moments.” Lex’s second act is his role here at Midroll. As the article reveals, in 2012 Lex was a full-time writer for Macworld in New York when he started his own podcast, Unprofessional. However, his network wasn’t selling too many ads, so he jumped in to…

Read More

Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research. Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast…

Read More

Loud Speakers Network Amplifies Fresh Voices in Podcasting

Chris Morrow, co-founder and CEO of the Loud Speakers podcast network, says “I feel like I’m running a record label.” That’s because, “every time I open my email I have fifty submissions like The Read.” The Read is Loud Speakers’ most popular show, regularly ranking in the top 100 of the iTunes Charts. The network’s growing roster of what Chris calls “multicultural podcasts” also includes category-leaders like Brilliant Idiots, Combat Jack, and the recently launched…

Read More