Bill Simmons Gets Personal for His First Dunkin Donuts Ad Read

“The Boston Sports Guy” Bill Simmons is also a big fan of one of that city’s most famous culinary exports: Dunkin’ Donuts. This makes the coffee and baked goods chain an excellent fit to advertise on The Bill Simmons Podcast, which rocketed to the top of the charts when it debuted in October. Bill got personal in his first ad read for Dunkin’, fondly remembering the time he’s spent in the restaurant writing columns or…

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Why Programmatic Ads Aren’t Necessarily Great For Podcasting

A number of players in the podcasting and advertising industries are making bets on programmatic ad delivery — dynamically inserting ads into a podcast as the episode is downloaded. It’s an understandable temptation, but we at Midroll see some tradeoffs. Compared to display ads and radio commercials, the host-read podcast spots we sell are downright artisanal. That’s a good thing, and we want to keep those spots sounding that way — because they perform better…

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Podcasts: The Perfect Antidote to Ad Blockers

The use of ad blocking software in the US increased 48% during the last year, according to a recent report by PageFair and Adobe. In Q2 2015 16% of the US online population blocked ads, and that number is expected to continue rising. Dr. Johnny Ryan, PageFair’s head of ecosystem, told Business Insider, “Ad blocking is a viral phenomenon that will continue.” Apple is including ad blocking technology in the next iteration of iOS —…

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U2 on U Talkin’ U2 to Me Is a Rock ‘n Podcast Milestone

What could be as monumental for podcasting as the president visiting Marc Maron’s cat ranch? How about, the biggest band in the world guesting on a podcast dedicated to thoroughly analyzing said band’s work. In what is also one of podcasting’s most meta moments, all four members of U2–Bonobos (Bono), Thedge (The Edge), Larry Mullen Sr.’s Son (Larry Mullen, Jr.), and Adam Clay 2000 Pounds (Adam Clayton)–invited superfan Adam Scott Aukerman (a/k/a Adam Scott and…

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Matt Gourley Cusses Up a Brilliant Ad for Mack Weldon

The best podcast ads happen when hosts dig in and deliver the reads in their own singular manner. Understanding this, in the copy for their ad campaign, New York-based underwear company Mack Weldon specifically instructed, “We want the ads to be done by the podcasters in their tone. So if they swear when describing our product, let them swear up a storm. We want them to talk about the product the way they want.” Wolfpop’s…

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