The Midroll Is One Year Old!

Yes, The Midroll celebrated its first birthday on Friday! Kicking off with the Earwolf shows, The Midroll now represents over a hundred great podcasts, matching them with great advertisers. I started working for The Midroll last week. I’m particularly excited to join at this moment because of the great work the company has been able to achieve in the last year. I first learned about The Mid Roll last year by listening to The Wolf…

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Podcast Ads: The Host Makes Them Work

We want podcast ads to work. Podcasters want podcast ads to work. And the advertisers themselves definitely want the ads to work. The good news is, we know that podcast ads can work. The first thing that podcast advertisers have learned, again and again, is that live host reads work best. The “host” part of that phrase is easy: The people who host a podcast should be the ones lending their voice to the ad.…

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Case Study: Podcasts Create Sales Opportunities for Igloo Software

We’re fortunate to work with Igloo Software, a company that offers an intranet that you (and your coworkers, and your boss, and everyone else at your job) will actually like. Igloo got involved with podcast advertising early, and they’ve seen tremendous success with the medium. Here’s a quote from Marko Savic, Igloo Software’s Creative Director: “Out of all of Igloo Software’s opportunities last year, 7% came from podcast sponsorships. But the remarkable thing is that…

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6 Reasons to Quit Your Podcast

Podcasting is one the greatest DIY movements ever. Inspired do-it-yourselfers from around the globe have filled the iTunes Store with nearly 250,000 podcasts. However, I believe the next phase in podcasting is quitting. Last December I released the final episode of The Gentlemen’s Club With Caleb Bacon. Launched in July of 2009, my men’s interest interview program was a show where I chatted with a mix of comedians, television personalities, and pornstars. But by last spring,…

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