Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

Read More

WTF Producer Brendan McDonald Reveals his Favorite Podcasts

Brendan McDonald is the producer for WTF with Marc Maron. Though he normally stays behind the scenes, he steps in front of the mic and the camera to chat with Jeff Ullrich on episode #55 of the Wolf Den. On this special bonus video Brendan discusses what he finds most exciting about podcasting today, and lets us in on what keeps him up at night. The podcasting veteran also reveals his favorite podcasts.

Read More

Producing WTF Turned Brendan McDonald into an Entrepreneur

I was really excited for Jeff’s interview with Brendan McDonald for episode 55 of The Wolf Den. That’s because I’ve been listening to WTF with Marc Maron for a long time, and admire how the show in many ways pioneered a format that has become almost prototypical for new podcasts ever since. I knew that as producer of the show McDonald shares responsibility for its sound and success. But because of his dedication to being…

Read More

Slate Editor David Plotz Reveals Podcasting Strategy

Slate editor David Plotz says he’s “bullish” on the future of podcasting. He explains why, discusses the path to hiring a top public radio talent, and gives a glimpse at Slate’s upcoming podcast plans on the newest episode of Earwolf’s The Wolf Den. According to host Jeff Ullrich, this episode, #54, marks a “a bit of a relaunch of the show” which will have a sharper focus on the business of podcasting and digital media…

Read More