Slate Editor David Plotz Reveals Podcasting Strategy

Slate editor David Plotz says he’s “bullish” on the future of podcasting. He explains why, discusses the path to hiring a top public radio talent, and gives a glimpse at Slate’s upcoming podcast plans on the newest episode of Earwolf’s The Wolf Den. According to host Jeff Ullrich, this episode, #54, marks a “a bit of a relaunch of the show” which will have a sharper focus on the business of podcasting and digital media…

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Podcast Ads Help Science Journalist Cara Santa Maria To Talk Nerdy

Science journalist Cara Santa Maria‘s new podcast, Talk Nerdy, recently joined The Midroll. Five years ago she was working on a Ph.D. in clinical neuropsychology when she left the laboratory in order to set out to educate more people. “I discovered that what I love about science is teaching science,” she told me in a phone interview. “So I started branching out of the classroom and figuring out ways to teach science and talk about…

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Never Not Funny Producer Explains the Shift to Ad-Supported Model

This year, Jimmy Pardo’s pioneering comedy podcast Never Not Funny made the move back to free downloads, after being subscription-only since 2008. That became possible thanks to The Midroll’s ability to match advertisers with the show. After Jimmy spent many years carving out a sustainable niche as a subscription podcast, I was interested in learning what motivated Never Not Funny’s shift to an ad-supported model. I recently talked with the show’s producer, Matt Belknap, to…

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Reach the Top Comedy Podcast Listeners with the Midroll

Comedy podcast listeners are amongst the most loyal and engaged. Midroll advertisers can reach fans of 29 of the top 100 comedy podcasts in the iTunes charts. This esteemed group includes well-loved Earwolf shows like Comedy Bang! Bang!, How Did this Get Made? and Who Charted along with popular favorites like WTF with Marc Maron and Doug Loves Movies. Plus, new shows like The Andy Daly Podcast Pilot Project and U Talkin’ U2 to Me?…

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Indie Wrestler Colt Cabana: Podcast Advertisers Are “Smarter”

Colt Cabana may be professional wrestling’s best kept secret–as his website proclaims–but not on his account. The two-time NWA World Heavyweight Champion connects with fans from around the world on his weekly podcast, The Art of Wrestling with Colt Cabana. I recently talked with Cabana to learn more about his show and why he’s a fan of podcast advertising. He explained that The Art of Wrestling is based on his life as a professional wrestler,…

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