Create an Effective Branded Podcast with Midroll Brand Studio

Podcasts are a singularly captivating medium. Because hosts talk directly to listeners, they form a uniquely intimate relationship. As we’ve demonstrated with our recall survey research, audiences stay engaged and they remember the brands and products they hear about on every episode. Sponsoring a branded podcast puts the spotlight exclusively on your brand. This means your brand is up front, with 100% share of voice, tastefully integrated into content that is compelling to a loyal audience…

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Midroll Reps the Most Chart-Topping Podcasts

Who doesn’t love a good list? America’s Top 40, the Fortune 500, David Letterman’s Top 10 lists. And, in the podcast industry, we keep an eye on the iTunes Charts. We make it our business to represent as many of the best and most beloved shows possible. And we’re not just saying that. Take a look at iTunes main Top Podcasts chart and you’ll find that Midroll represents more shows than any other company. This group includes…

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‘The Longest Shortest Time’ Creator Has Unconventional Advice for Aspiring Podcasters

One might say that Hillary Frank took an unusual route in becoming a radio producer. The host and creator of the leading parenting podcast, “The Longest Shortest Time,” actually got her start using a cassette boombox and an answering machine. On episode 103 of “The Wolf Den,” Hillary told the story to host and Midroll CEO Adam Sachs. After sending a series of rejected pitches to “This American Life,” she sent an email directly to…

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David Gregory Explores More Intimate Topics On His New Earwolf Podcast

Accomplished television journalist David Gregory has spent his career asking tough questions. Now he’s exploring fresh terrain on his new Earwolf podcast, “The David Gregory Show.” David’s asking well known guests like media mogul Arianna Huffington, former presidential candidate Mitt Romney and author Jon Meacham to go deeper, beyond their public story, to a more intimate place. Together with his guests he will explore their belifes, their faith, and the things that have mattered the…

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Mack Weldon: Podcast Ad Doubled Our Sales

Midroll advertiser Mack Weldon told Digiday that podcast advertising is now 25% of the company’s monthly ad budget. The reason is simple: results. For instance, the company partnered with Comedy Bang! Bang! for an ad read during the show’s live recording at SXSW this year. Paul F. Tompkins played a Mack Weldon executive and the company’s marketing manager Collin Willardson appeared on stage to play an underwear model. Willardson told Digiday, “We’d worked with Comedy…

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