BBC Podcast Documentary Highlights the Value of Ads and Host Reads

The BBC recently aired a two part radio documentary called “Podcasting – the First Ten Years.” Produced by UK podcasters Helen Zaltzman & Olly Mann, co-hosts of Answer Me This!, the program looks at the medium’s birth and growth, profiling prominent producers from both sides of the pond. In part two Zaltzman and Mann get into the close relationship between fans and host, and the important aspect of podcasters making a fair living creating their…

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Ellen Weiss Anchors E.W. Scripps’ Digital Strategy on DecodeDC Podcast

Under the leadership of new Washington multimedia bureau chief Ellen Weiss, the E.W. Scripps Company acquired the DecodeDC podcast last year. In fact, this may be one of the first, and only, podcast acquisitions in the history of the medium. Weiss knows a thing or two about radio, audio and journalism. With close to three decades at NPR and a stint at the Center for Public Integrity, she has been an active participant in the…

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Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

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WTF Producer Brendan McDonald Reveals his Favorite Podcasts

Brendan McDonald is the producer for WTF with Marc Maron. Though he normally stays behind the scenes, he steps in front of the mic and the camera to chat with Jeff Ullrich on episode #55 of the Wolf Den. On this special bonus video Brendan discusses what he finds most exciting about podcasting today, and lets us in on what keeps him up at night. The podcasting veteran also reveals his favorite podcasts.

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Producing WTF Turned Brendan McDonald into an Entrepreneur

I was really excited for Jeff’s interview with Brendan McDonald for episode 55 of The Wolf Den. That’s because I’ve been listening to WTF with Marc Maron for a long time, and admire how the show in many ways pioneered a format that has become almost prototypical for new podcasts ever since. I knew that as producer of the show McDonald shares responsibility for its sound and success. But because of his dedication to being…

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