Podcast Advertising Is Part of an Overall Surge in Internet Ads

Internet advertising revenues hit an all-time high for a first quarter this year, according to the Interactive Advertising Bureau. Those revenues were $11.6 billion, 19% more than the same quarter in 2013. Podcast ads are a growing part of this picture. The report emphasizes the growth of mobile, where podcasts are very much at home. But the numbers for podcasting reflect this trend, too. Midroll Media saw a 3x increase in revenue during that same…

Read More

Kevin Smith: I’ve Done Way More Podcasts Than Films

Kevin Smith says he’ll always be called, “director Kevin Smith,” even though he’s “done way more podcasts than [he’s] done films.” On episode 59 of The Wolf Den he tells Jeff Ullrich that what he likes now is when people say, “he’s Kevin Smith for a living.” Kevin says he grew his Smodcast network from 1 to 25 shows because of his “sheer desire to keep talking.” But he also says that his first show–and…

Read More

Nerdist CEO Chris Hardwick on Entrepreneurship and Finding Balance

Chris Hardwick might be the hardest working nerd. He is founder and CEO of Nerdist Industries, with tentacles in podcasting, online tech news, a YouTube channel and television. He hosts Comedy Central’s daily @midnight program, along with his own Nerdist podcast, which has produced more than 500 episodes. That’s a lot of projects, many more since he last talked with Jeff Ullrich on The Wolf Den in 2011. So it’s only fitting for Chris to…

Read More

Alex Blumberg Proposes a New Model for Sustaining Podcast Journalism

“To be successful in journalism you have to have some entrepreneurial instincts.” That’s what public radio producer Alex Blumberg tells Jeff Ullrich in episode #57 of The Wolf Den podcast. Alex is a long-standing producer for This American Life and the co-founder of the NPR podcast and radio program Planet Money. He and his co-producer Adam Davidson applied those entrepreneurial instincts at Planet Money when they launched a wildly successful Kickstarter to make a t-shirt…

Read More

Slate Debuts The Gist with Mike Pesca – It’s Good News for Podcasting

On Monday Slate Magazine debuted its newest podcast, The Gist with Mike Pesca. The host left his high-profile position as NPR sports correspondent earlier this year to join Slate. Next week the company will premiere its second new podcast, Money, hosted by former Reuters financial blogger Felix Salmon. Slate’s investment in podcasting is good news for the medium. In particular it’s exciting to see Slate attract strong talent like Pesca and Salmon to host these…

Read More