Alex Blumberg Proposes a New Model for Sustaining Podcast Journalism

“To be successful in journalism you have to have some entrepreneurial instincts.” That’s what public radio producer Alex Blumberg tells Jeff Ullrich in episode #57 of The Wolf Den podcast. Alex is a long-standing producer for This American Life and the co-founder of the NPR podcast and radio program Planet Money. He and his co-producer Adam Davidson applied those entrepreneurial instincts at Planet Money when they launched a wildly successful Kickstarter to make a t-shirt…

Read More

Slate Debuts The Gist with Mike Pesca – It’s Good News for Podcasting

On Monday Slate Magazine debuted its newest podcast, The Gist with Mike Pesca. The host left his high-profile position as NPR sports correspondent earlier this year to join Slate. Next week the company will premiere its second new podcast, Money, hosted by former Reuters financial blogger Felix Salmon. Slate’s investment in podcasting is good news for the medium. In particular it’s exciting to see Slate attract strong talent like Pesca and Salmon to host these…

Read More

BBC Podcast Documentary Highlights the Value of Ads and Host Reads

The BBC recently aired a two part radio documentary called “Podcasting – the First Ten Years.” Produced by UK podcasters Helen Zaltzman & Olly Mann, co-hosts of Answer Me This!, the program looks at the medium’s birth and growth, profiling prominent producers from both sides of the pond. In part two Zaltzman and Mann get into the close relationship between fans and host, and the important aspect of podcasters making a fair living creating their…

Read More

Ellen Weiss Anchors E.W. Scripps’ Digital Strategy on DecodeDC Podcast

Under the leadership of new Washington multimedia bureau chief Ellen Weiss, the E.W. Scripps Company acquired the DecodeDC podcast last year. In fact, this may be one of the first, and only, podcast acquisitions in the history of the medium. Weiss knows a thing or two about radio, audio and journalism. With close to three decades at NPR and a stint at the Center for Public Integrity, she has been an active participant in the…

Read More

Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

Read More