Podcasters, Your Ad Network Should Work for YOU

As a podcaster, I understand how tempting it can be to sign up with multiple podcast advertising networks—with the idea that it must be better having more folks working to sell your show’s ads. But my experience in the industry says otherwise. In fact, you’ll be better off choosing one really good company (may I suggest Midroll?) to be your exclusive representative to advertisers. Let me explain why. The Path Begins With the First Show…

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Podcast Advertising Is Part of an Overall Surge in Internet Ads

Internet advertising revenues hit an all-time high for a first quarter this year, according to the Interactive Advertising Bureau. Those revenues were $11.6 billion, 19% more than the same quarter in 2013. Podcast ads are a growing part of this picture. The report emphasizes the growth of mobile, where podcasts are very much at home. But the numbers for podcasting reflect this trend, too. Midroll Media saw a 3x increase in revenue during that same…

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Kevin Smith: I’ve Done Way More Podcasts Than Films

Kevin Smith says he’ll always be called, “director Kevin Smith,” even though he’s “done way more podcasts than [he’s] done films.” On episode 59 of The Wolf Den he tells Jeff Ullrich that what he likes now is when people say, “he’s Kevin Smith for a living.” Kevin says he grew his Smodcast network from 1 to 25 shows because of his “sheer desire to keep talking.” But he also says that his first show–and…

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Nerdist CEO Chris Hardwick on Entrepreneurship and Finding Balance

Chris Hardwick might be the hardest working nerd. He is founder and CEO of Nerdist Industries, with tentacles in podcasting, online tech news, a YouTube channel and television. He hosts Comedy Central’s daily @midnight program, along with his own Nerdist podcast, which has produced more than 500 episodes. That’s a lot of projects, many more since he last talked with Jeff Ullrich on The Wolf Den in 2011. So it’s only fitting for Chris to…

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