Midroll Helps Squarespace Maximize ROI on Podcast Ads

Any podcast listener knows what a huge presence Squarespace has in the medium. The company is a podcast advertising pioneer, betting on the unique engagement of the platform when very few companies had taken the leap. Over the course of some seven years Squarespace’s sponsorship has helped dozens upon dozens of podcasters focus on their art while keeping their shows free for listeners. At Midroll we’re big fans of Squarespace and we really appreciate the…

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Meet the Midrollers: Earwolf Lead Engineer Brett Morris

Sometimes known as “Engineer Brett,” ”Engineer Cody-Brett," or “Engineer ‘Stard,” Brett Morris is Earwolf’s lead engineer. He is responsible for developing the audio signature of Earwolf’s shows, and also personally engineers the recording of many of them, along with his two colleagues, Cody Skully and Sam Kieffer. This is the first interview in a series that will introduce the people behind the scenes at Midroll Media, giving you a peek behind the scenes at the…

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More listener demographics to find podcasts that fit

Last month we shared some of the interesting and useful results from our successful listener survey that brought in more than 150,000 responses. Here are some more demographic points that help advertisers find the show that are the best fit for their podcast advertising campaigns: At least 30% of listeners spend $50+/month on electronics: Android Central The iMore Show Cult of Mac CultCast Bits und So Majority of listeners have children: Financial Survival Network Entrepreneur…

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Podcaster Profile: John Lee Dumas of Entrepreneur on Fire

It’s hard not to be on fire when talking with John Lee Dumas. His enthusiasm for his craft (and life in general!) is so genuine and infectious that only the saddest sad sack in the world could resist. That’s why his EOFire has attracted a huge audience in the business category (he calls that audience the “Fire Nation”), racking up over 7.6 million downloads since launching in September 2012. On each daily episode, he interviews…

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Midroll Media CEO Adam Sachs on What’s In Store for Earwolf & Midroll

Adam Sachs is just a little more than a month into his tenure as CEO of Midroll Media, after joining the company in September 2013. It seemed like this would be a good time to give readers and Earwolf fans a chance to get to know him better and learn more about what he envisions for the company and podcasting in general. Q. How did you get started working at Midroll? A. I was in…

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