Podcast Networks Work Hard To Let Hosts Focus on Shows

There has been a bit of noise in the tech podcasting space about the validity of the current podcast network model. The only post I personally read was the one from Glenn Fleishman, a Midroll customer, where he mentioned Earwolf. So I feel compelled to weigh in. Glenn writes, “Podcast networks, including the tech ones I’m familiar with and those like Earwolf, an exceedingly popular comedy network that pupped off The Midroll, which sells my…

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For Listeners Podcast Ads Are More Like Information

Does internet advertising work? That’s the “dangerous question,” raised by Atlantic senior editor Derek Thompson in a recently published article. Thompson raises some worthy questions, based upon some challenging recent research. At the same time, some of the reasons he addresses as to why traditional internet advertising comes in for scrutiny actually argue in favor of podcast advertising. Thompson starts with the proposition that the internet was supposed to let us know exactly which ads…

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Podcasters, Your Ad Network Should Work for YOU

As a podcaster, I understand how tempting it can be to sign up with multiple podcast advertising networks—with the idea that it must be better having more folks working to sell your show’s ads. But my experience in the industry says otherwise. In fact, you’ll be better off choosing one really good company (may I suggest Midroll?) to be your exclusive representative to advertisers. Let me explain why. The Path Begins With the First Show…

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Podcast Advertising Is Part of an Overall Surge in Internet Ads

Internet advertising revenues hit an all-time high for a first quarter this year, according to the Interactive Advertising Bureau. Those revenues were $11.6 billion, 19% more than the same quarter in 2013. Podcast ads are a growing part of this picture. The report emphasizes the growth of mobile, where podcasts are very much at home. But the numbers for podcasting reflect this trend, too. Midroll Media saw a 3x increase in revenue during that same…

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