More listener demographics to find podcasts that fit

Last month we shared some of the interesting and useful results from our successful listener survey that brought in more than 150,000 responses. Here are some more demographic points that help advertisers find the show that are the best fit for their podcast advertising campaigns: At least 30% of listeners spend $50+/month on electronics: Android Central The iMore Show Cult of Mac CultCast Bits und So Majority of listeners have children: Financial Survival Network Entrepreneur…

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Podcaster Profile: John Lee Dumas of Entrepreneur on Fire

It’s hard not to be on fire when talking with John Lee Dumas. His enthusiasm for his craft (and life in general!) is so genuine and infectious that only the saddest sad sack in the world could resist. That’s why his EOFire has attracted a huge audience in the business category (he calls that audience the “Fire Nation”), racking up over 7.6 million downloads since launching in September 2012. On each daily episode, he interviews…

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Midroll Media CEO Adam Sachs on What’s In Store for Earwolf & Midroll

Adam Sachs is just a little more than a month into his tenure as CEO of Midroll Media, after joining the company in September 2013. It seemed like this would be a good time to give readers and Earwolf fans a chance to get to know him better and learn more about what he envisions for the company and podcasting in general. Q. How did you get started working at Midroll? A. I was in…

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Slate’s Mike Pesca: Podcasts More Engaging than Radio

Mike Pesca, a former NPR correspondent and host of Slate’s The Gist podcast, was a guest Tuesday on Connecticut public radio station WNPR’s morning talk show, Where We Live, as part of an hour-long discussion about “the culture and design of podcasts.” About two-thirds into the show, host John Dankosky broached the business model of podcasting. He asked Pesca if aligning with “big organizations” is an aspect of the model. Pesca answered, “It does make…

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Even a Radio Guy Admits, Download Numbers Are Real Metrics

Midroll’s Director of West Coast sales Allyson Marino brought an article from CBS DC to my attention, titled “Comedian Marc Maron’s ‘WTF’ Tip of the Spear to Podcast Revolution.” In the lead up to his interview with Maron, writer Chris Lingebach takes a look at audience metrics, comparing podcasting to radio. He notes that Arbitron (now Nielsen) ratings have been the standard for measuring radio audiences. This system, he writes, “at best, delivers advertisers a…

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