Erik Diehn Discusses the Golden Age of Audio with PRX CEO Jake Shapiro

Erik Diehn joined Midroll in August to head up business development. He recently sat down for a chat with Jake Shapiro, CEO of the Public Radio Exchange, to discuss the new “Golden Age” of audio that’s arrived with podcasting. Jake observed that with the launch of new podcast networks–like American Public Media’s Infinite Guest and PRX’s own Radiotopia–podcasting is having a “ripe moment.” He elaborated that it actually seems like, “a revival, in a way,…

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Don’t Miss Jeff Ullrich’s Last 2 Episodes of The Wolf Den

Over the course of 61 episodes Earwolf and Midroll Media founder Jeff Ullrich has charted the maturation of the podcasting business on The Wolf Den podcast like no one else. At the beginning of the show’s run three years ago Jeff talked with many of the medium’s rising stars, like Marc Maron, The Sklar Brothers, and Doug Benson. He also interviewed other entrepreneurs at the vanguard of this new media movement, like Jesse Thorn from…

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Midroll Helps Squarespace Maximize ROI on Podcast Ads

Any podcast listener knows what a huge presence Squarespace has in the medium. The company is a podcast advertising pioneer, betting on the unique engagement of the platform when very few companies had taken the leap. Over the course of some seven years Squarespace’s sponsorship has helped dozens upon dozens of podcasters focus on their art while keeping their shows free for listeners. At Midroll we’re big fans of Squarespace and we really appreciate the…

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Meet the Midrollers: Earwolf Lead Engineer Brett Morris

Sometimes known as “Engineer Brett,” ”Engineer Cody-Brett," or “Engineer ‘Stard,” Brett Morris is Earwolf’s lead engineer. He is responsible for developing the audio signature of Earwolf’s shows, and also personally engineers the recording of many of them, along with his two colleagues, Cody Skully and Sam Kieffer. This is the first interview in a series that will introduce the people behind the scenes at Midroll Media, giving you a peek behind the scenes at the…

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More listener demographics to find podcasts that fit

Last month we shared some of the interesting and useful results from our successful listener survey that brought in more than 150,000 responses. Here are some more demographic points that help advertisers find the show that are the best fit for their podcast advertising campaigns: At least 30% of listeners spend $50+/month on electronics: Android Central The iMore Show Cult of Mac CultCast Bits und So Majority of listeners have children: Financial Survival Network Entrepreneur…

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