Podcast Fans Are “Super Listeners” According to Edison Research

Podcast listeners spend 30% more time consuming audio per day than the national average. They also spend more than a quarter of their audio listening time (25.9%) with podcasts, just slightly less time than with AM/FM radio (27.5%), but still more than their own music, internet radio, or any other audio source. That’s according to the Share of Ear study conducted by Edison Research, as highlighted in a recent blog post and webinar. That extra…

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StockTwits Founder Howard Lindzon on the Value of Focus & Endurance

Howard Lindzon is the founder of the innovative financial social network StockTwits. He also created the pioneering daily web video series Wallstrip, which gave viewers an irreverent take on stocks and trends. On top of that, he is also an angel investor, hedge fund manager and a popular personality on Twitter, where over 250,000 people follow him for his well-informed and often amusing insights on the markets. Howard is Adam Sachs’ guest for his first…

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Erik Diehn Discusses the Golden Age of Audio with PRX CEO Jake Shapiro

Erik Diehn joined Midroll in August to head up business development. He recently sat down for a chat with Jake Shapiro, CEO of the Public Radio Exchange, to discuss the new “Golden Age” of audio that’s arrived with podcasting. Jake observed that with the launch of new podcast networks–like American Public Media’s Infinite Guest and PRX’s own Radiotopia–podcasting is having a “ripe moment.” He elaborated that it actually seems like, “a revival, in a way,…

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Don’t Miss Jeff Ullrich’s Last 2 Episodes of The Wolf Den

Over the course of 61 episodes Earwolf and Midroll Media founder Jeff Ullrich has charted the maturation of the podcasting business on The Wolf Den podcast like no one else. At the beginning of the show’s run three years ago Jeff talked with many of the medium’s rising stars, like Marc Maron, The Sklar Brothers, and Doug Benson. He also interviewed other entrepreneurs at the vanguard of this new media movement, like Jesse Thorn from…

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Midroll Helps Squarespace Maximize ROI on Podcast Ads

Any podcast listener knows what a huge presence Squarespace has in the medium. The company is a podcast advertising pioneer, betting on the unique engagement of the platform when very few companies had taken the leap. Over the course of some seven years Squarespace’s sponsorship has helped dozens upon dozens of podcasters focus on their art while keeping their shows free for listeners. At Midroll we’re big fans of Squarespace and we really appreciate the…

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