Expert Advice on Podcast Advertising from LA Podfest

The Los Angles Podcast Festival was all about hard choices. There were just so many great live shows and panels stuffed into two days and three nights of podcasting heaven. I chose to spend some of my precious Podfest time attending panels on the business and practice of podcasting, since these are topics that are near and dear to me. I have to admit I was surprised how many fellow attendees made the same choice.…

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Yes, Podcast Networks Are Profitable

Last week Fast Company Staff Writer Rebecca Greenfield published a comprehensive article on “The (Surprisingly Profitable) Rise of Podcast Networks.” She talks with Alex Blumberg and Matt Lieber who are the cofounders behind the new Startup podcast, in which Blumberg engagingly documents the founding of his own podcasting network (incidentally, Midroll represents Startup to advertisers). Blumberg tells her that, “All the listening is going to shift from the broadcast tower to the smartphone,” and even…

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James Altucher Is Bullish on Podcasting

James Altucher is Adam’s guest for episode 63 of The Wolf Den. James is a successful entrepreneur and investor. He is perhaps best known for being a prolific author, blogger, and podcaster, sharing advice learned from his experiences starting and selling multiple companies. In particular he’s learned a lot because, as his bio puts it, he “lost all his money, made it back, lost it, (and) made it back several times.” On this episode James…

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Podcast Fans Are “Super Listeners” According to Edison Research

Podcast listeners spend 30% more time consuming audio per day than the national average. They also spend more than a quarter of their audio listening time (25.9%) with podcasts, just slightly less time than with AM/FM radio (27.5%), but still more than their own music, internet radio, or any other audio source. That’s according to the Share of Ear study conducted by Edison Research, as highlighted in a recent blog post and webinar. That extra…

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StockTwits Founder Howard Lindzon on the Value of Focus & Endurance

Howard Lindzon is the founder of the innovative financial social network StockTwits. He also created the pioneering daily web video series Wallstrip, which gave viewers an irreverent take on stocks and trends. On top of that, he is also an angel investor, hedge fund manager and a popular personality on Twitter, where over 250,000 people follow him for his well-informed and often amusing insights on the markets. Howard is Adam Sachs’ guest for his first…

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