Why Big Frame’s Chris Erwin Says MCNs Are a “Bit of a Misnomer”

Multi-Channel Networks–or MCNs–seem to be the buzz in entertainment tech, and are catching the eye of investors. But what exactly are MCNs, and why should the podcasting industry take note of them? Chris Erwin, Head of Operations for Big Frame, is Adam’s guest for episode 65 of The Wolf Den, helping us get a clearer picture. First, Chris explains that today, “MCN is a bit of a misnomer.” The first MCNs came about when YouTube…

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Our Illustrated Whitepaper Shows Why Podcast Listeners Are Awesome

Last quarter Midroll surveyed the listeners of 106 podcasts on our roster to learn more about who they are and what their buying habits are. The response was overwhelming–279,864 listeners took the survey. Listeners responded because they understand that it helps the podcasts they love to find the best and most appropriate advertisers. Listeners also understand the bargain: podcast ads keep their favorite shows free and in production. We have compiled the results of this…

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Expert Advice on Podcast Advertising from LA Podfest

The Los Angles Podcast Festival was all about hard choices. There were just so many great live shows and panels stuffed into two days and three nights of podcasting heaven. I chose to spend some of my precious Podfest time attending panels on the business and practice of podcasting, since these are topics that are near and dear to me. I have to admit I was surprised how many fellow attendees made the same choice.…

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Yes, Podcast Networks Are Profitable

Last week Fast Company Staff Writer Rebecca Greenfield published a comprehensive article on “The (Surprisingly Profitable) Rise of Podcast Networks.” She talks with Alex Blumberg and Matt Lieber who are the cofounders behind the new Startup podcast, in which Blumberg engagingly documents the founding of his own podcasting network (incidentally, Midroll represents Startup to advertisers). Blumberg tells her that, “All the listening is going to shift from the broadcast tower to the smartphone,” and even…

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James Altucher Is Bullish on Podcasting

James Altucher is Adam’s guest for episode 63 of The Wolf Den. James is a successful entrepreneur and investor. He is perhaps best known for being a prolific author, blogger, and podcaster, sharing advice learned from his experiences starting and selling multiple companies. In particular he’s learned a lot because, as his bio puts it, he “lost all his money, made it back, lost it, (and) made it back several times.” On this episode James…

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