Monetizing Podcasts Is about Freedom of Choice; Ads Are a Smart Choice.

The Serial podcast’s astonishing popularity is incredibly impressive—and great for the business of podcasting overall. Though we don’t represent the show, many of us here at Midroll are big fans. The extra attention it’s bringing to podcasting at large is of course beneficial for the entire industry. The success and popularity of Serial is bringing new attention not only to podcasting but to podcast advertising, thanks in part to their exceptional MailKimp, er, MailChimp ad…

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For Aisha Tyler her Girl on Guy Podcast Is a “Creative Refuge”

Aisha Tyler is a successful actress, comedian and author. She is also part of the cast on CBS’s Emmy-winning The Talk, is the voice of Superspy Lana Kane on FX’s Archer, and hosts Whose Line Is It Anyway? on The CW. With all that on her plate, it’s surprising that Aisha still does all of the production of her popular podcast, Girl on Guy, herself. “I’m a self starter,” she tells Adam Sachs on episode…

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Paul Scheer Discusses Wolfpop & Podcasting on Bloomberg TV

On Monday Wolfpop curator Paul Scheer was Pimm Fox’s guest on the Bloomberg TV program Taking Stock. Paul explains that podcasting works because the medium offers “all the benefits of radio” including a close, personal relationship with the hosts, but covering “an interest that is exactly yours.” He shares how the most important quality for the hosts of the new Wolfpop podcasts is their passion for the topic of the show, and tells Pimm how podcasts are monetized. Wrapping…

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Articles and Tweets from a Successful Wolfpop Launch

A little more than a week after Wolfpop launched on November 4 the network’s thirteen shows have anchored themselves in the iTunes top podcast charts and we’ve received some awesome listener response. Here’s a sampling of tweets: . @wolfpopnetwork has an incredible lineup of shows. I do not have time to listen to all these new shows! https://t.co/WEImJFbIFr — Chris P (@CSPesky) November 4, 2014 gonna need a second job so i’ll have time to…

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How To Launch a Podcast Network

Just what does it take to launch a podcast network? What about doing it in three months? Actor, comedian and podcaster Paul Scheer spills the beans along with comedian and podcast developer Matt Gourley and host Adam Sachs on episode 66 of The Wolf Den. All three were at ground zero for the creation, curation, development and launch of Wolfpop, the new pop culture network from Earwolf and Midroll Media, which hit the internet on…

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