Why Neil deGrasse Tyson Hosts the StarTalk Radio Podcast

Astrophysicist Neil deGrasse Tyson is the Director of the Hayden Planetarium, has written ten books, hosted three television series, gives public lectures, and makes many guest appearances on talk shows. As a result he is one of the most well-known science educators. Yet, because of his mission to educate and make science accessible, it occurred to him to consider these questions: "Who is going to buy my book? Somebody who likes science or thinks they…

Read More

Midroll Shows Named in Slate’s 25 Best Podcast Episodes

As part of the publication’s “special issue” on podcasting, Slate writers David Haglund and Rebecca Onion have named “The 25 Best Podcast Episodes Ever.” There are some truly classic choices on their list, such as The Ricky Gervais Show (season 1, episode 7), 99% Invisible’s episode dedicated to “The Sound of the Artificial World,” and, not surprisingly, the first episode of Serial, which kicked off many a new podcast obsession this year. We’re so pleased…

Read More

Nerdist President Adam Rymer Says Podcasting Is “a Must-Have”

In about four years Nerdist Industries has grown from founder Chris Hardwick’s podcast and website to become the successful digital arm of Legendary Entertainment, which acquired the company in 2012. Today Nerdist offers daily tech news, a YouTube channel with more than a million subscribers, the NerdMelt Showroom performance space, and now a new online store full of branded merchandise. President Adam Rymer joined the company in March of this year, after successful stints as…

Read More

Why Variety Is Wrong about Serial and Podcasting

Variety recently published a provocative opinion piece arguing that “Serial won’t do much for podcasting or Hollywood.” The essence of Co-Editor-In-Chief Andrew Wallenstein’s argument is that because Serial is unique amongst podcasts, there aren’t other shows to capture the interest of listeners new to the medium. He also questions if host and producer Sarah Koenig’s style, “which is so perfectly matched to the intimate nature of podcasting,” would translate to television or movies. That is…

Read More

Monetizing Podcasts Is about Freedom of Choice; Ads Are a Smart Choice.

The Serial podcast’s astonishing popularity is incredibly impressive—and great for the business of podcasting overall. Though we don’t represent the show, many of us here at Midroll are big fans. The extra attention it’s bringing to podcasting at large is of course beneficial for the entire industry. The success and popularity of Serial is bringing new attention not only to podcasting but to podcast advertising, thanks in part to their exceptional MailKimp, er, MailChimp ad…

Read More