Nerdist President Adam Rymer Says Podcasting Is “a Must-Have”

In about four years Nerdist Industries has grown from founder Chris Hardwick’s podcast and website to become the successful digital arm of Legendary Entertainment, which acquired the company in 2012. Today Nerdist offers daily tech news, a YouTube channel with more than a million subscribers, the NerdMelt Showroom performance space, and now a new online store full of branded merchandise. President Adam Rymer joined the company in March of this year, after successful stints as…

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Why Variety Is Wrong about Serial and Podcasting

Variety recently published a provocative opinion piece arguing that “Serial won’t do much for podcasting or Hollywood.” The essence of Co-Editor-In-Chief Andrew Wallenstein’s argument is that because Serial is unique amongst podcasts, there aren’t other shows to capture the interest of listeners new to the medium. He also questions if host and producer Sarah Koenig’s style, “which is so perfectly matched to the intimate nature of podcasting,” would translate to television or movies. That is…

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Monetizing Podcasts Is about Freedom of Choice; Ads Are a Smart Choice.

The Serial podcast’s astonishing popularity is incredibly impressive—and great for the business of podcasting overall. Though we don’t represent the show, many of us here at Midroll are big fans. The extra attention it’s bringing to podcasting at large is of course beneficial for the entire industry. The success and popularity of Serial is bringing new attention not only to podcasting but to podcast advertising, thanks in part to their exceptional MailKimp, er, MailChimp ad…

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For Aisha Tyler her Girl on Guy Podcast Is a “Creative Refuge”

Aisha Tyler is a successful actress, comedian and author. She is also part of the cast on CBS’s Emmy-winning The Talk, is the voice of Superspy Lana Kane on FX’s Archer, and hosts Whose Line Is It Anyway? on The CW. With all that on her plate, it’s surprising that Aisha still does all of the production of her popular podcast, Girl on Guy, herself. “I’m a self starter,” she tells Adam Sachs on episode…

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Paul Scheer Discusses Wolfpop & Podcasting on Bloomberg TV

On Monday Wolfpop curator Paul Scheer was Pimm Fox’s guest on the Bloomberg TV program Taking Stock. Paul explains that podcasting works because the medium offers “all the benefits of radio” including a close, personal relationship with the hosts, but covering “an interest that is exactly yours.” He shares how the most important quality for the hosts of the new Wolfpop podcasts is their passion for the topic of the show, and tells Pimm how podcasts are monetized. Wrapping…

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