The Forecast for 2015: A Strong Year for Podcasting & Midroll

After having such a great year in 2014, to say that podcasting is poised for growth in 2015 almost sounds like understatement. According to Lex Friedman, Midroll’s EVP of Sales and Development, what we’re seeing with podcasting is akin to how blogging burst into the mainstream a decade ago. “Anyone with a computer can blog,” he explains. “In theory, anyone with a computer can podcast, too.” That means, “we will see a steadily increasing number…

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Stitcher Founder Noah Shanok Foresaw the Power of Mobile Internet

Noah Shanok was an early fan of podcasts, but realized that it was difficult to access them. “You had to download and sync,” he says, “and the content (was) only as updated as the last time you did that.” As an early adopter of music services like Pandora, “I saw that with a two-way internet connection you could just have a much better and more personalized experience.” That revelation lead to him founding Stitcher, one…

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2014: A Big Year for Podcasting, and for Midroll Media

Call it a renaissance, a breakthrough, or a tipping point. Whatever you call it, 2014 was a big year for podcasting. It was a big year for Midroll Media, too. The company was formed at the end of 2013 from the marriage of the Earwolf podcast network and the Midroll ad network. That happy union then produced its first offspring this year, the Wolfpop network. Before I dig into some of our major milestones I’d…

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The Midroll Staff Pick Notable Podcast Episodes of 2014

As we cross the days off our calendar on the way to New Year’s Eve, it’s the time when year-end best-of lists sprinkle the internet like freshly fallen snow. Here at Midroll Media everyone listens to hours and hours of great podcasts, and we have so many amazing shows on our roster, that it would be nigh impossible to assemble a definitive best-of list. But there are some episodes that stand out because they kept…

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W. Kamau Bell Presents a Funny and Candid Discussion on Race and Policing

Following the grand jury verdicts in the deaths of Michael Brown and Eric Garner, and the nationwide protests that have followed, many people might wish to have an unflinchingly honest conversation about race and policing with an actual member of law enforcement. That’s exactly what W. Kamau Bell did. Bell is a comedian known for funny and politically incisive work on his FX television show Totally Biased and his new Wolfpop podcast Denzel Washington is…

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