Listener Loyalty Pays Off for Podcasts & Advertisers

We just published our latest podcast listener survey report, and this time around we have some insight on the loyalty of podcast fans. Between Feb. 2 and Oct. 4, 2017 we asked 151,502 listeners of 205 shows on the Midroll roster to tell us about themselves, their listening habits, how they spend their money, and more. We also asked them if they would recommend the podcast that asked them to take the survey, using a…

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Effective Podcast Ads Help Drive More Brand Business

Podcasts have been long associated with the direct response advertisers who first invested in the medium and helped prove it out. You may be surprised to learn, then, that brand campaigns now constitute half of Midroll’s podcast ad revenue in 2018, splitting the total evenly with direct response campaigns. That’s according to Korri Kolesa, SVP of Sales and Partnerships, who revealed this fact during a webinar co-presented with RAIN News on September 13, “The Power…

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Learn from Midroll Staff, Producers & Talent at Podcast Movement 2018

Podcast Movement has become the biggest conference in the podcasting industry, attracting a pod-pourri of hosts, producers and industry folks – as well as the next generation of podcasters – for three days of skill-sharing, learning and networking. If you’re heading to Philly next week for the show be sure to catch sessions featuring Midroll staff, along with producers and hosts from many great shows on the Midroll roster. Don’t miss the opportunity to get…

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Parcast Tops the Charts with Shows Reaching Educated Women

Parcast is a network that you should keep your eyes (and ears) on. Founded in 2016, the network has been killing it in the true crime category, steadily launching shows into the top of the charts, including the hits “Serial Killers” and “Unsolved Murders: True Crime Stories.” Parcast shows are particularly popular with women, who make up 75% of the network’s total listenership, according to Midroll’s demographic survey. Key to the network’s success is knowing…

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2018 Forecast: Podcast Ads, Metrics, Revenue and Stitcher’s Best Year Yet

“At the end of 2018 none of the objections we get from brands will be based on measurement.” -Lex Friedman, Midroll Chief Revenue Officer Behind every hit podcast is the revenue that fuels production and the platform that delivers it to listeners. This second part of our 2018 forecast drills down into advertising and metrics–and gives a hint to what’s in store for Midroll’s Stitcher platform. Big Brands Move In To Stay Most podcasting would…

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