2018 Forecast: Podcast Ads, Metrics, Revenue and Stitcher’s Best Year Yet

“At the end of 2018 none of the objections we get from brands will be based on measurement.” -Lex Friedman, Midroll Chief Revenue Officer Behind every hit podcast is the revenue that fuels production and the platform that delivers it to listeners. This second part of our 2018 forecast drills down into advertising and metrics–and gives a hint to what’s in store for Midroll’s Stitcher platform. Big Brands Move In To Stay Most podcasting would…

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2018: The Year Ahead in Podcast Content & Marketing

“I feel like we have reached a critical mass of cultural penetration in the U.S. and podcasting has become a mainstream media form.” -Erik Diehn, Midroll CEO Frankly, the overall growth of podcasting’s audience and revenue is already an old story. The fresh story for 2018 is just how the industry grows–in other words, where growth will come from. Midroll’s management team weighed in on this question, sharing their insights on what lies ahead. First…

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Brands Need To Be in Podcasts, Industry Experts Explain at Advertising Week

A valuable and unduplicated audience, their rapt attention, great content and high quality ads. These are the big reasons why brands should be in podcasts, according to podcasting industry experts at New York Advertising Week’s “The Power Of Audio Summit.” Matt Lieber, president and co-founder of Gimlet Media, observed that podcasts have an audience he calls, “the unreachables.” They’re so identified because the vast majority subscribe to services like Netflix and Amazon Prime, and 60%…

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Amp Up Your Ad Spots with Custom Segments

The podcast industry was built on pre-roll, mid-roll and post-roll ad spots. Voiced by trusted podcast hosts, these spots have been demonstrated to deliver for advertisers time and again. Still, sometimes you have more to say. Custom segments are perfect for this. A custom segment is part of an episode, lasting about five minutes, where advertisers have the opportunity to work with hosts and producers on creating content that keep listeners engaged while also effectively…

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Monthly Podcast Audience Grows 17.5% to 67 Million

“It’s time for advertisers and brands to see this as a mainstream channel.” The “this” that Tom Webster, Vice President of Strategy and Marketing at Edison Research, was talking about is podcasting, as he co-presented the 2017 Infinite Dial report on online audio listening. That’s because the monthly audience for the medium jumped to 67 million people this year, up a sizeable 17.5% over the 2016 report. The number of Americans who have ever listened…

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