Case Study: Smile Has Positive ROI from Podcast Sponsorships

Smile produces productivity apps for Mac and iOS, like TextExpander and PDFpen, that make you wonder how you ever got anything done before using them. The company has seen success advertising its products on podcasts. Founder Greg Scown emphasized, “Smile uses podcast sponsorships, not so much ads.” He elaborated, “We choose hosts who know our products and shows with audiences we’d like to reach. For example, our products have been available in German since they…

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Case Study: Foot Cardigan Goes All-In with Podcast Ads

For those who like to give or receive a little “needed surprise” in their mailbox every month, there’s Foot Cardigan. The company’s service sends what CEO Bryan DeLuca calls, “one crazy pair of random socks,” to keep your feet happy. However, he explains that, “people don’t know sock subscriptions exist, until they hear about it.” There’s not a lot of people searching for this kind of service, so the company tried a number of different…

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Sling Media Saw 2 to 3x More Engagement from Podcast Ads vs. Radio

When Sling Media was ready to give podcast advertising a try, the company put them in a three-month head-to-head test against terrestrial radio. According to Henry Hwong, interim Chief Marketing Officer, the results were clear. “We’ve seen two to three times the engagement in podcasts, than we’ve seen in radio,” he told me over the phone. Henry is consulting with Sling through his role at SeriesC, a management consultancy firm. Working with Midroll, Sling ran…

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Case Study: Podcasts Create Sales Opportunities for Igloo Software

We’re fortunate to work with Igloo Software, a company that offers an intranet that you (and your coworkers, and your boss, and everyone else at your job) will actually like. Igloo got involved with podcast advertising early, and they’ve seen tremendous success with the medium. Here’s a quote from Marko Savic, Igloo Software’s Creative Director: “Out of all of Igloo Software’s opportunities last year, 7% came from podcast sponsorships. But the remarkable thing is that…

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