Case Study: Podcasts Are the #1 Marketing Channel for Fracture

When Fracture CMO Herb Jones first started testing podcast ads at the end of 2013, he found them hard to measure. “I come from more of a traditional digital marketing space,” he said, “so I was a chief amongst the skeptics–if it’s hard to measure, then it goes to the bottom of the channel priority list.” Now, nearly a year and half after running his first podcast ads, he’s become a podcast believer. According to…

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Podcast Ads Are Profitable for Bombas

Bombas makes high performance athletic leisure socks, with a mission. The company’s direct-to-consumer product stands apart with seven substantial improvements, like stay-up technology, a honeycomb support system, and the “Invisitoe” that eliminates the annoying bump at the toe of most other socks. Serving the social mission, for every pair of Bombas sold the company donates a pair to charities — like Hannah’s Socks, which helps people affected by homelessness, poverty, and domestic abuse. Bombas started…

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Case Study: Drinkwel Finds a Fit with Podcast Ads

Drinkwel is a health-focused multivitamin created specifically for people who drink alcohol. CEO Mike McAdams said the product is a preventative measure that “replenishes nutrients and supports the liver to make you feel better the next day,” after having a few drinks. “At this point in the lifecycle of the product, we know it works and people like it; so we’re trying to find new customers,” he told me. Mike had been listening to podcasts…

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Case Study: Backblaze Builds Brand Awareness with Podcast Ads

Backblaze is an online backup service for Mac and Windows computers that uses its inexpensive server design to provide low-cost data backup. The company has been using podcast advertising since 2012 to build awareness of its service within a competitive sector. Backblaze’s Social Marketing Manager Yev Pusin explained that, “We do surveys every year [that show] 88% of people still don’t back up their computer on a daily basis. So we’re fighting apathy more than…

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Midroll Helps Squarespace Maximize ROI on Podcast Ads

Any podcast listener knows what a huge presence Squarespace has in the medium. The company is a podcast advertising pioneer, betting on the unique engagement of the platform when very few companies had taken the leap. Over the course of some seven years Squarespace’s sponsorship has helped dozens upon dozens of podcasters focus on their art while keeping their shows free for listeners. At Midroll we’re big fans of Squarespace and we really appreciate the…

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