Podcast Ads Drive Spectacular Brand Recall

It’s easy for direct response advertisers to measure the success of their podcast campaigns. They track with offer codes and vanity URLs. (And indeed, 61% of our listeners say they’ve bought something after hearing about it in a podcast ad.) And now, we can show definitively that podcast ads are similarly effective for brand advertisers looking to build awareness. In fact, we can describe how well podcast ads work for brands in a single word:…

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Podcast Advertising Is “the Right Thing To Do” For Mailchimp

For MailChimp, podcast advertising is “the right thing to do,” according to Lain Shakespeare, the company’s Marketing Manager for Brand Marketing. That’s because, “the people who listen to podcasts tend to be passionate and have an abiding attachment to what they listen to. The opportunity for brand awareness is tremendous.” On top of that, “there’s another opportunity to be helpful in a meaningful way to the people creating the podcasts.” Building Brands Is Building Relationships…

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Advertisers Give 7 Reasons Why Podcast Ads Are Effective

We know podcast advertising works. The intimate and integrated nature of host-read podcast ads keeps listeners engaged. Hearing endorsements from their favorite podcasters gives them incentive to act. But we don’t want you just to take our word for it. We like to get feedback directly from Midroll advertisers. Lucky for us, many are willing to go on record about the effectiveness of their podcast ad campaigns. Here are seven reasons why podcast advertising is…

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Case Study: Podcasts Are the #1 Marketing Channel for Fracture

When Fracture CMO Herb Jones first started testing podcast ads at the end of 2013, he found them hard to measure. “I come from more of a traditional digital marketing space,” he said, “so I was a chief amongst the skeptics–if it’s hard to measure, then it goes to the bottom of the channel priority list.” Now, nearly a year and half after running his first podcast ads, he’s become a podcast believer. According to…

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Podcast Ads Are Profitable for Bombas

Bombas makes high performance athletic leisure socks, with a mission. The company’s direct-to-consumer product stands apart with seven substantial improvements, like stay-up technology, a honeycomb support system, and the “Invisitoe” that eliminates the annoying bump at the toe of most other socks. Serving the social mission, for every pair of Bombas sold the company donates a pair to charities — like Hannah’s Socks, which helps people affected by homelessness, poverty, and domestic abuse. Bombas started…

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