Effective Podcast Ads Help Drive More Brand Business

Podcasts have been long associated with the direct response advertisers who first invested in the medium and helped prove it out. You may be surprised to learn, then, that brand campaigns now constitute half of Midroll’s podcast ad revenue in 2018, splitting the total evenly with direct response campaigns. That’s according to Korri Kolesa, SVP of Sales and Partnerships, who revealed this fact during a webinar co-presented with RAIN News on September 13, “The Power…

Read More

Madison Reed Finds Influencers, Customers & Sales with Podcasts

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

Read More

Talenti’s Delicious Details Stick with Podcast Listeners

Can you imagine: Just how many raspberries does it take to break the machine that makes your favorite sorbetto? That’s the image the hosts of “Gastropod” and “Spilled Milk” asked listeners to picture in their mind, as they extolled the virtues of the fresh ingredients inside every container of Unilever’s Talenti brand of gelatos and sorbettos. They asked listeners questions, like: Did they need to use so many raspberries in their Roman Raspberry Sorbetto that…

Read More

Podcasts Deliver Soy Vay’s Story with Impact

Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. That’s why Clorox’s Soy Vay brand turned to podcasts. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly…

Read More

Mack Weldon: Podcast Ad Doubled Our Sales

Midroll advertiser Mack Weldon told Digiday that podcast advertising is now 25% of the company’s monthly ad budget. The reason is simple: results. For instance, the company partnered with Comedy Bang! Bang! for an ad read during the show’s live recording at SXSW this year. Paul F. Tompkins played a Mack Weldon executive and the company’s marketing manager Collin Willardson appeared on stage to play an underwear model. Willardson told Digiday, “We’d worked with Comedy…

Read More