Amp Up Your Ad Spots with Custom Segments

The podcast industry was built on pre-roll, mid-roll and post-roll ad spots. Voiced by trusted podcast hosts, these spots have been demonstrated to deliver for advertisers time and again. Still, sometimes you have more to say. Custom segments are perfect for this. A custom segment is part of an episode, lasting about five minutes, where advertisers have the opportunity to work with hosts and producers on creating content that keep listeners engaged while also effectively…

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Midroll Podcasts Win Webby Awards

NEW YORK CITY – Two of Midroll Media’s owned-and-operated podcasts are Webby Award winners in the Podcasts and Digital Audio category, taking top honors out of more than 13,000 entries submitted from all 50 states and 70 countries worldwide. The Webby Awards is the leading international awards organization honoring excellence on the Internet. Top food podcast “The Sporkful,” a long-running series hosted by Dan Pashman, won the People’s Voice award for Best Lifestyle Podcast. The…

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Stitcher launches slate of original podcasts

NEW YORK CITY – Top podcast listening service Stitcher has launched a lineup of original podcast programming, with a handful of popular shows joining together to form a new network. Shows on the new Stitcher network are available for free everywhere listeners access podcasts, including iTunes, Google Play, Spotify, Soundcloud and Stitcher itself, and are supported through advertising. The offering is part of Stitcher’s long-term strategy to build a robust library of content that is…

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Monthly Podcast Audience Grows 17.5% to 67 Million

“It’s time for advertisers and brands to see this as a mainstream channel.” The “this” that Tom Webster, Vice President of Strategy and Marketing at Edison Research, was talking about is podcasting, as he co-presented the 2017 Infinite Dial report on online audio listening. That’s because the monthly audience for the medium jumped to 67 million people this year, up a sizeable 17.5% over the 2016 report. The number of Americans who have ever listened…

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‘Serial Killers’ Is Climbing the Charts

Can we say that the true crime category is killing it? I guess I just did. “Serial Killers” is the newest entrant and right now it’s safely perched in the top 10 of the iTunes Chart. This show provides unique insights into the minds, methods and madness of the most notorious serial killers, with the hopes of better understanding their psychological profile. It comes from Parcast, which has already demonstrated success in true crime with “Unsolved Murders” and “Remarkable…

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