Making it easy can be hard

The best thing about the web apps that we all use—Facebook, Amazon, Google Maps and the like—it that their simplicity allows us to ignore all the spinning gears that make them work and just interact with them in a way that’s completely intuitive. One of the biggest challenges with our platform continues to be removing the training wheels that currently exist in the ad-buying process so that advertisers can purchase the ad spots they want,…

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MidRolling Along!

We’re still in major high gear hereabouts. Building out our ad platform has been an ongoing process filled with very unique challenges, but I’m working harmoniously with Josh, our trusty Ruby-on-Rails developer, to overcome each as they arise. Progress can’t always be as quick or effortless as we’d perhaps like it to be, but the milestones are being hit, and every day we’re closer and closer to a robust web application that’s as much useful…

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6 Reasons to Quit Your Podcast

Podcasting is one the greatest DIY movements ever. Inspired do-it-yourselfers from around the globe have filled the iTunes Store with nearly 250,000 podcasts. However, I believe the next phase in podcasting is quitting. Last December I released the final episode of The Gentlemen’s Club With Caleb Bacon. Launched in July of 2009, my men’s interest interview program was a show where I chatted with a mix of comedians, television personalities, and pornstars. But by last spring,…

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Detail Orientation

Hi everyone! Today is my first day as a full-time Mid Roller, and we’re in totally dedicated testing mode here. There’s so much to iron out before we launch all our new features, so it’s imperative that every variable is tested down to the most minute detail. It can feel at times like a bit of a trudge, but every step brings us closer to a useful, full-featured tool for connecting podcasters and advertisers, and…

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Team Powwow

The Mid Roll team was hard at work last night to discuss how far we’ve come on the site and what we plan to introduce in the coming weeks and months. We were thrilled to share the victories — amazing new podcasters and advertisers who have already reached out to us — and to think of how The Mid Roll will continue to grow. Our team is really excited for everyone to see the new…

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