7 Great Established Podcasts Join The Midroll Roster

The Midroll has added seven great established podcasts to our roster. Each is an opportunity for great advertisers to reach engaged listeners. The Jillian Michaels Show is the very newest addition to the Midroll roster. Every week America’s health and wellness guru brings you an entertaining, inspirational and informative show that gives you tools to find health and happiness in all areas of your life. The RELEVANT Podcast is the weekly show from RELEVANT magazine,…

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Catch The Midroll Podcasters at SXSW 2014

South by Southwest is full of podcasty things. This year 6 podcasts in the Midroll roster will represent at the one of the most influential tech, music, movie AND comedy festivals around. If you’re at SXSW be sure to check them out. If you can’t make it to Austin, you’re still in luck because you’ll be able to catch the excitement when the live recorded episodes hit your feed. Here’s the rundown: Saturday, March 8…

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New Earwolf Podcasts!

Earwolf has added four great shows that are all available for your ads. Topics with Michael Ian Black and Michael Showalter is releasing its third season exclusively with Earwolf. The two comedians tackle mankind’s most vexing subjects, like dreams, and jazz. Never Not Funny is the long-running podcast from comedian Jimmy Pardo that has joined Earwolf for its 14th season. We’re super excited about these next two brand new shows. The Andy Daly Podcast Pilot…

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Podcasting’s Long Tail Pays Off for Advertisers Again and Again

Podcasting’s long tail pays off for advertisers over time, according to panelists at the Interactive Advertising Bureau’s Digital Audio Agency Day held earlier this month at WNYC’s Greene Space in Manhattan. Patty Newmark, President and CEO of Newmark Advertising, observed that her clients who buy podcasts ads “see results that get a higher percentage of listeners to respond than we’ve ever seen in radio.” In part it’s because listeners “can archive it (a podcast) and…

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Podcast Ads: Best Practices for Your Live Host Reads

Last time I made an important point about podcast ads: live host reads work best. In this post I outline some of the best practices to make this happen. The short version is simple: Integrate the ad into the show as tightly as possible. Here’s how. Record the ad during the recording of the podcast itself. Don’t just record in the same recording session or on the same day, but as you record the podcast.…

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