Producing WTF Turned Brendan McDonald into an Entrepreneur

I was really excited for Jeff’s interview with Brendan McDonald for episode 55 of The Wolf Den. That’s because I’ve been listening to WTF with Marc Maron for a long time, and admire how the show in many ways pioneered a format that has become almost prototypical for new podcasts ever since. I knew that as producer of the show McDonald shares responsibility for its sound and success. But because of his dedication to being…

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Slate Editor David Plotz Reveals Podcasting Strategy

Slate editor David Plotz says he’s “bullish” on the future of podcasting. He explains why, discusses the path to hiring a top public radio talent, and gives a glimpse at Slate’s upcoming podcast plans on the newest episode of Earwolf’s The Wolf Den. According to host Jeff Ullrich, this episode, #54, marks a “a bit of a relaunch of the show” which will have a sharper focus on the business of podcasting and digital media…

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Podcast Ads Help Science Journalist Cara Santa Maria To Talk Nerdy

Science journalist Cara Santa Maria‘s new podcast, Talk Nerdy, recently joined The Midroll. Five years ago she was working on a Ph.D. in clinical neuropsychology when she left the laboratory in order to set out to educate more people. “I discovered that what I love about science is teaching science,” she told me in a phone interview. “So I started branching out of the classroom and figuring out ways to teach science and talk about…

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Never Not Funny Producer Explains the Shift to Ad-Supported Model

This year, Jimmy Pardo’s pioneering comedy podcast Never Not Funny made the move back to free downloads, after being subscription-only since 2008. That became possible thanks to The Midroll’s ability to match advertisers with the show. After Jimmy spent many years carving out a sustainable niche as a subscription podcast, I was interested in learning what motivated Never Not Funny’s shift to an ad-supported model. I recently talked with the show’s producer, Matt Belknap, to…

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