Podcasters, Your Ad Network Should Work for YOU

As a podcaster, I understand how tempting it can be to sign up with multiple podcast advertising networks—with the idea that it must be better having more folks working to sell your show’s ads. But my experience in the industry says otherwise. In fact, you’ll be better off choosing one really good company (may I suggest Midroll?) to be your exclusive representative to advertisers. Let me explain why. The Path Begins With the First Show…

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New LOST Rewatch Podcast Takes Off

Max Temkin is the creator of the popular tabletop game Cards Against Humanity. Patrick Klepek is the news guy at Giant Bomb. Together they’re rewatching the first season of LOST, and discussing it in their new hour-long LOST Rewatch podcast. The show just debuted this week and already is at the top of the iTunes chart. In the first episode Max and Patrick review the origin story of how LOST made it on the air,…

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Midroll Media Announces Leadership Transition To Prepare for Next Stage Growth

Responding to tremendous success since its founding, Midroll Media, the leading provider of production and monetization services to the podcasting industry, announces both a leadership reorganization and plans to add creative and business staff. Founding CEO Jeff Ullrich is stepping into the role of non-executive Chairman and Adam Sachs has been named the company’s new CEO. Sachs joined Midroll Media in October 2013 as COO and Head of Product and has overseen rapid development in…

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Podcast Advertising Is Part of an Overall Surge in Internet Ads

Internet advertising revenues hit an all-time high for a first quarter this year, according to the Interactive Advertising Bureau. Those revenues were $11.6 billion, 19% more than the same quarter in 2013. Podcast ads are a growing part of this picture. The report emphasizes the growth of mobile, where podcasts are very much at home. But the numbers for podcasting reflect this trend, too. Midroll Media saw a 3x increase in revenue during that same…

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