Podcast Advertising Is Part of an Overall Surge in Internet Ads

Internet advertising revenues hit an all-time high for a first quarter this year, according to the Interactive Advertising Bureau. Those revenues were $11.6 billion, 19% more than the same quarter in 2013. Podcast ads are a growing part of this picture. The report emphasizes the growth of mobile, where podcasts are very much at home. But the numbers for podcasting reflect this trend, too. Midroll Media saw a 3x increase in revenue during that same…

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Kevin Smith: I’ve Done Way More Podcasts Than Films

Kevin Smith says he’ll always be called, “director Kevin Smith,” even though he’s “done way more podcasts than [he’s] done films.” On episode 59 of The Wolf Den he tells Jeff Ullrich that what he likes now is when people say, “he’s Kevin Smith for a living.” Kevin says he grew his Smodcast network from 1 to 25 shows because of his “sheer desire to keep talking.” But he also says that his first show–and…

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New Tech Podcasts include Let’s Talk iOS, Android Central, and More

We’ve been busy adding a bunch of great tech podcasts to the Midroll roster. The latest two are from the editors of iDownloadBlog, focusing on two facets of Apple’s iOS devices. We also recently welcomed the Mobile Nations network of podcasts. These seven shows target developers, designers and other really smart tech-savvy listeners. Keep in mind that tech shows like all of these have particularly focused and dedicated listeners. Learn more about them below, then…

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Introducing Midroll Media

Media consumers want their content on-demand, everywhere they are. Podcasting is growing because it is the ideal medium to deliver information and entertainment on the go. There are now more than 1 billion podcast subscriptions through Apple’s iTunes, and more than half of all podcast listeners are mobile. Now the medium is poised for a surge with the connected car, as major automakers like GM and Audi add 4G to their models, and Apple sends…

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