More listener demographics to find podcasts that fit

Last month we shared some of the interesting and useful results from our successful listener survey that brought in more than 150,000 responses. Here are some more demographic points that help advertisers find the show that are the best fit for their podcast advertising campaigns: At least 30% of listeners spend $50+/month on electronics: Android Central The iMore Show Cult of Mac CultCast Bits und So Majority of listeners have children: Financial Survival Network Entrepreneur…

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Podcaster Profile: John Lee Dumas of Entrepreneur on Fire

It’s hard not to be on fire when talking with John Lee Dumas. His enthusiasm for his craft (and life in general!) is so genuine and infectious that only the saddest sad sack in the world could resist. That’s why his EOFire has attracted a huge audience in the business category (he calls that audience the “Fire Nation”), racking up over 7.6 million downloads since launching in September 2012. On each daily episode, he interviews…

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Two Slate Podcasts Join Midroll

Slate Magazine has been assembling a popular line-up of thought-provoking, timely and fun podcasts. We’re happy to announce that two of these shows have joined Midroll: Double X Gabfest and Mom and Dad Are Fighting. Double X Gabfest is the long-running weekly women’s roundtable hosted by Slate editors. In each episode the hosts engage in witty conversation about feminism, gender, sexuality, health, politics, Beyoncé and other issues of interest to women and their friends. Mom…

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Midroll Media Names Erik Diehn as Vice President of Business Development

Midroll Media has named Erik Diehn, an experienced media executive with a track record of building and growing digital media properties, to the newly created role of Vice President of Business Development. He joins Midroll Media from New York Public Radio where he was the Senior Director of Business Development. Diehn will work closely with the senior management team to grow Midroll Media’s roster of podcasts and increase distribution, while pursuing new ventures. This new…

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The World of Phil Hendrie Joins Midroll

The World of Phil Hendrie is filled with a cast that sometimes seems too unbelievable to be true. Characters like intern Bud Dickman, security guard Robert Leonard and style consultant Margaret Grey join Hendrie to provoke him and entertain listeners. But unlike your average program, all of them are products of Hendrie’s imagination and his amazing vocal talents, as he conjures them into a live conversation with each other and himself. This year Hendrie left…

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