For Listeners Podcast Ads Are More Like Information

Does internet advertising work? That’s the “dangerous question,” raised by Atlantic senior editor Derek Thompson in a recently published article. Thompson raises some worthy questions, based upon some challenging recent research. At the same time, some of the reasons he addresses as to why traditional internet advertising comes in for scrutiny actually argue in favor of podcast advertising. Thompson starts with the proposition that the internet was supposed to let us know exactly which ads…

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Podcasters, Your Ad Network Should Work for YOU

As a podcaster, I understand how tempting it can be to sign up with multiple podcast advertising networks—with the idea that it must be better having more folks working to sell your show’s ads. But my experience in the industry says otherwise. In fact, you’ll be better off choosing one really good company (may I suggest Midroll?) to be your exclusive representative to advertisers. Let me explain why. The Path Begins With the First Show…

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New LOST Rewatch Podcast Takes Off

Max Temkin is the creator of the popular tabletop game Cards Against Humanity. Patrick Klepek is the news guy at Giant Bomb. Together they’re rewatching the first season of LOST, and discussing it in their new hour-long LOST Rewatch podcast. The show just debuted this week and already is at the top of the iTunes chart. In the first episode Max and Patrick review the origin story of how LOST made it on the air,…

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Midroll Media Announces Leadership Transition To Prepare for Next Stage Growth

Responding to tremendous success since its founding, Midroll Media, the leading provider of production and monetization services to the podcasting industry, announces both a leadership reorganization and plans to add creative and business staff. Founding CEO Jeff Ullrich is stepping into the role of non-executive Chairman and Adam Sachs has been named the company’s new CEO. Sachs joined Midroll Media in October 2013 as COO and Head of Product and has overseen rapid development in…

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