Something I love about podcast ads: LIFX and Marc Maron

An advertiser reached out to me on Twitter recently, looking to advertise on WTF with Marc Maron. The advertiser is a fan of the show — which always helps! — and he also really appreciated Marc’s large audience size. The product itself was LIFX, a Wi-Fi-enabled light bulb with crazy features like lasting 27 years, support for shining in millions of colors, and ability to be controlled from your smartphone. All that’s great: A buyer finding…

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Podcast Ads “Convert” PandoDaily’s Ad Tech Writer

My podcast listening friends sometimes like to tease me about the perceived ubiquity of certain products and brands in podcast ads. PandoDaily writer James Robinson recently riffed on that theme, observing, “Stamps.com advertises in a lot of podcasts. I listen to Marc Maron. Stamps.com is there.The BS Report. There too.” (Midroll booked those Marc Maron ads, by the way). But the story doesn’t end there. The turnaround is that Robinson just became a Stamps.com customer.…

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The Brilliant Idiots Join Midroll

We are happy to welcome another podcast from the Loud Speakers network, home to The Read and the Combat Jack Show. The Brilliant Idiots podcast is hosted by two rising comedy and television personalities who appeal to a young, urban audience: Charlamagne Tha God and Andrew Schulz. Charlamagne Tha God (a/k/a Lenard McKelvey) co-hosts the top-rated nationally-syndicated morning program The Breakfast Club, based at NYC’s Power 105.1. He is featured on MTV2’s Guy Code along…

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Case Study: Foot Cardigan Goes All-In with Podcast Ads

For those who like to give or receive a little “needed surprise” in their mailbox every month, there’s Foot Cardigan. The company’s service sends what CEO Bryan DeLuca calls, “one crazy pair of random socks,” to keep your feet happy. However, he explains that, “people don’t know sock subscriptions exist, until they hear about it.” There’s not a lot of people searching for this kind of service, so the company tried a number of different…

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RAIN News Interviews Adam Sachs on the Business of Podcasts

Our new CEO Adam Sachs was just interviewed for a nice article in Radio and Internet News, written by VP and Managing Editor Brad Hill. The interview focuses on the business of podcasting, emphasizing that, “Midroll Media’s unique stance in the industry is its support of the art, craft and livelihood of podcasters.” Adam explains, “Our ad sales developed in a completely organic way. It was podcasters wanting to monetize their craft, and not knowing…

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