Even a Radio Guy Admits, Download Numbers Are Real Metrics

Midroll’s Director of West Coast sales Allyson Marino brought an article from CBS DC to my attention, titled “Comedian Marc Maron’s ‘WTF’ Tip of the Spear to Podcast Revolution.” In the lead up to his interview with Maron, writer Chris Lingebach takes a look at audience metrics, comparing podcasting to radio. He notes that Arbitron (now Nielsen) ratings have been the standard for measuring radio audiences. This system, he writes, “at best, delivers advertisers a…

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Gilbert Gottfried’s Amazing Colossal Podcast Joins Midroll!

Gilbert Gottfried has perhaps one of the most recognizable voices in all of entertainment. On top of that, he’s a comedy legend who started doing stand-up at open mike nights at the tender age of 15. So it only makes sense that he should have his own podcast. His new show, Gilbert Gottfried’s Amazing Colossal Podcast!, is now part of the Midroll roster of great podcasts. On each episode Gilbert sits down in his NYC…

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Welcome Press Box and Machinima’s Inside Gaming Podcasts

We’re happy to add two great gaming podcasts to the Midroll roster: Machinima’s Inside Gaming and the Press Row Podcast. Both shows have loyal, tech-savvy audiences. Inside Gaming is the news and reviews side of Machinima, one of the top video game sites and multi-channel networks, with over 11 million subscribers to its YouTube channel. The Inside Gaming channel has over a half-million subscribers. By their own description, on Inside Gaming the hosts, “yell at…

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Case Study: Smile Has Positive ROI from Podcast Sponsorships

Smile produces productivity apps for Mac and iOS, like TextExpander and PDFpen, that make you wonder how you ever got anything done before using them. The company has seen success advertising its products on podcasts. Founder Greg Scown emphasized, “Smile uses podcast sponsorships, not so much ads.” He elaborated, “We choose hosts who know our products and shows with audiences we’d like to reach. For example, our products have been available in German since they…

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Midroll Has Demographics To Find The Best Podcast Match

Midroll’s podcasters recently asked their listeners to complete an online survey to help us better match shows with great advertisers. We’re blown away by the response–over 150,000 listeners completed the poll. Because one of the purposes of this survey is to help advertisers find the right podcast for their target demographics, I thought I’d share some interesting demographic highlights for some of our shows. Women Love These Podcasts The stereotype is that podcast listening is…

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