The World of Phil Hendrie Joins Midroll

The World of Phil Hendrie is filled with a cast that sometimes seems too unbelievable to be true. Characters like intern Bud Dickman, security guard Robert Leonard and style consultant Margaret Grey join Hendrie to provoke him and entertain listeners. But unlike your average program, all of them are products of Hendrie’s imagination and his amazing vocal talents, as he conjures them into a live conversation with each other and himself. This year Hendrie left…

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Midroll Media CEO Adam Sachs on What’s In Store for Earwolf & Midroll

Adam Sachs is just a little more than a month into his tenure as CEO of Midroll Media, after joining the company in September 2013. It seemed like this would be a good time to give readers and Earwolf fans a chance to get to know him better and learn more about what he envisions for the company and podcasting in general. Q. How did you get started working at Midroll? A. I was in…

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Improve Photography Podcast Joins Midroll

Improve Photography is a great website resource for photographers–from beginners to the experienced–to learn and improve their photography skills. Now Midroll welcomes the Improve Photography Podcast, hosted by founder Jim Harmer. On the show Jim covers photo news, conducts interviews with industry leaders like Trey Ratcliff, Dave Black and Joel grimes, and tackles call-in listener questions. He also highlights his famous “photography doodads” of the week, which is a tool to help you make better…

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Slate’s Mike Pesca: Podcasts More Engaging than Radio

Mike Pesca, a former NPR correspondent and host of Slate’s The Gist podcast, was a guest Tuesday on Connecticut public radio station WNPR’s morning talk show, Where We Live, as part of an hour-long discussion about “the culture and design of podcasts.” About two-thirds into the show, host John Dankosky broached the business model of podcasting. He asked Pesca if aligning with “big organizations” is an aspect of the model. Pesca answered, “It does make…

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Even a Radio Guy Admits, Download Numbers Are Real Metrics

Midroll’s Director of West Coast sales Allyson Marino brought an article from CBS DC to my attention, titled “Comedian Marc Maron’s ‘WTF’ Tip of the Spear to Podcast Revolution.” In the lead up to his interview with Maron, writer Chris Lingebach takes a look at audience metrics, comparing podcasting to radio. He notes that Arbitron (now Nielsen) ratings have been the standard for measuring radio audiences. This system, he writes, “at best, delivers advertisers a…

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