Podcast Fans Are “Super Listeners” According to Edison Research

Podcast listeners spend 30% more time consuming audio per day than the national average. They also spend more than a quarter of their audio listening time (25.9%) with podcasts, just slightly less time than with AM/FM radio (27.5%), but still more than their own music, internet radio, or any other audio source. That’s according to the Share of Ear study conducted by Edison Research, as highlighted in a recent blog post and webinar. That extra…

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Welcome to WITS, Dinner Party Download and Splendid Table

Three great shows from American Public Media have joined the Midroll roster. Like many popular public radio programs they have built large and loyal audiences as podcasts, too. The Splendid Table is a wildly popular and long-running weekly celebration of food, and its ability to touch the lives and feed the souls of everyone. Host Lynne Rossetto Kasper is an acclaimed food writer and cooking teacher who started The Splendid Table as “the radio program…

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StockTwits Founder Howard Lindzon on the Value of Focus & Endurance

Howard Lindzon is the founder of the innovative financial social network StockTwits. He also created the pioneering daily web video series Wallstrip, which gave viewers an irreverent take on stocks and trends. On top of that, he is also an angel investor, hedge fund manager and a popular personality on Twitter, where over 250,000 people follow him for his well-informed and often amusing insights on the markets. Howard is Adam Sachs’ guest for his first…

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YouTube Stars Rhett and Link Bring Ear Biscuits to Midroll

Two more YouTube stars have joined the Midroll roster. Rhett and Link are known for their megapopular viral videos like Epic Rap Battle: Nerd vs. Geek that rack up millions of views. They also had their own comedy reality series on IFC, Rhett & Link: Commercial Kings, in which they brought their unique and hilarious style to low-budget commercials filmed for small businesses across the country. Ear Biscuits is the new podcast where Rhett and…

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Erik Diehn Discusses the Golden Age of Audio with PRX CEO Jake Shapiro

Erik Diehn joined Midroll in August to head up business development. He recently sat down for a chat with Jake Shapiro, CEO of the Public Radio Exchange, to discuss the new “Golden Age” of audio that’s arrived with podcasting. Jake observed that with the launch of new podcast networks–like American Public Media’s Infinite Guest and PRX’s own Radiotopia–podcasting is having a “ripe moment.” He elaborated that it actually seems like, “a revival, in a way,…

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