Expert Advice on Podcast Advertising from LA Podfest

The Los Angles Podcast Festival was all about hard choices. There were just so many great live shows and panels stuffed into two days and three nights of podcasting heaven. I chose to spend some of my precious Podfest time attending panels on the business and practice of podcasting, since these are topics that are near and dear to me. I have to admit I was surprised how many fellow attendees made the same choice.…

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Yes, Podcast Networks Are Profitable

Last week Fast Company Staff Writer Rebecca Greenfield published a comprehensive article on “The (Surprisingly Profitable) Rise of Podcast Networks.” She talks with Alex Blumberg and Matt Lieber who are the cofounders behind the new Startup podcast, in which Blumberg engagingly documents the founding of his own podcasting network (incidentally, Midroll represents Startup to advertisers). Blumberg tells her that, “All the listening is going to shift from the broadcast tower to the smartphone,” and even…

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Case Study: Backblaze Builds Brand Awareness with Podcast Ads

Backblaze is an online backup service for Mac and Windows computers that uses its inexpensive server design to provide low-cost data backup. The company has been using podcast advertising since 2012 to build awareness of its service within a competitive sector. Backblaze’s Social Marketing Manager Yev Pusin explained that, “We do surveys every year [that show] 88% of people still don’t back up their computer on a daily basis. So we’re fighting apathy more than…

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Catch Earwolf & Midroll Podcasters at LA Podfest

The Los Angeles Podcast Festival is happening this weekend at the Sofitel in Beverly Hills. This year Earwolf and Midroll are sponsors of the fest, and eight shows on our roster will be there live–see a schedule below. It’s a fantastic opportunity to see some of the best podcasters, as well as catch the Standup Podsmash! show on Saturday night, featuring stand up from the likes of Marc Maron, Todd Glass, Aisha Tyler and Dana…

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James Altucher Is Bullish on Podcasting

James Altucher is Adam’s guest for episode 63 of The Wolf Den. James is a successful entrepreneur and investor. He is perhaps best known for being a prolific author, blogger, and podcaster, sharing advice learned from his experiences starting and selling multiple companies. In particular he’s learned a lot because, as his bio puts it, he “lost all his money, made it back, lost it, (and) made it back several times.” On this episode James…

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