How To Launch a Podcast Network

Just what does it take to launch a podcast network? What about doing it in three months? Actor, comedian and podcaster Paul Scheer spills the beans along with comedian and podcast developer Matt Gourley and host Adam Sachs on episode 66 of The Wolf Den. All three were at ground zero for the creation, curation, development and launch of Wolfpop, the new pop culture network from Earwolf and Midroll Media, which hit the internet on…

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Please Welcome Wolfpop

Today everyone at Midroll Media is pleased to launch our second podcast network, Wolfpop. With Wolfpop we aim to do for popular culture podcasting what Earwolf did for comedy podcasts. Wolfpop is focused on presenting world-class and rising talent, providing them with an unfiltered platform to share their passions and stories with humor and depth. This roster of talented hosts includes luminaries and experts from the worlds of journalism, literature, comedy, and entertainment, including respected…

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Podcast Ads Aren’t Crowded Like Radio

Radio has a term for when the music or talk program stops and the commercials start–it’s called a “stop set.” The length varies by station and time of day, but the average stop set lasts three and a half minutes, and the average station airs nine minutes of commercials per hour. And those stop sets are crowded. As anyone who’s ever listened to radio knows, there can be anywhere from three to six, or more,…

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Comedy Is Hot for Brands, Podcasts Are Where the Comedy Is

“Every brand is hilarious lately,” is what journalist T.L. Stanley observes in a recent Mashable article about how more brands are working with comedians to create advertising and longer-form content. Stanley notes how companies are also giving comedians a looser leash to create edgy, shareable stuff, citing Jerry Seinfeld’s Comedians in Cars Getting Coffee, the Tim and Eric directed GE lightbulb commercial starring Jeff Goldblum, and President Obama’s guest stint on Between Two Ferns, hosted…

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Podcast Ads Are “Truly Native”

Mark Ramsey is a veteran media strategist and researcher, with a particular specialty in radio. He also hosts and curates Hivio, an invitation only “audio future festival.” Mark invited Erik Diehn, Midroll Media’s VP of Business Development, to participate in a video interview about monetizing podcasts. With all the discussion these days about native advertising, it is interesting to hear Erik explain how podcast ads are “a truly native ad.” He says that because the…

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