Bestselling Author Jon Ronson’s ‘Butterfly Effect’ Now Available

The critically acclaimed “The Butterfly Effect with Jon Ronson” just started its free ad-supported run with Midroll. This seven-part series comes to us from Audible, where it debuted in August. Host and producer Jon Ronson is known for his best selling books, like The Men Who Stare at Goats, his TED Talks and appearances on “This American Life.” This artfully produced documentary charts how one small isolated action can trigger seismic changes. In this case,…

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“The Paris Review” Podcast Debuts November 8 – Hear a Trailer Now

The Paris Review is a venerated literary magazine, which introduced the world to famous writers like Jack Kerouac, Philip Roth and more.  And now, it’s a brand new Stitcher podcast, with ads available exclusively through Midroll. The show is hosted by the magazine’s editor, Lorin Stein, and Brendan Francis Newman, known for his hosting duties of “The Dinner Party Download,” and features high-caliber talent like Jessie Eisenberg, Dakota Johnson, Stockard Channing and LeVar Burton reading literary gems. Some…

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Brands Need To Be in Podcasts, Industry Experts Explain at Advertising Week

A valuable and unduplicated audience, their rapt attention, great content and high quality ads. These are the big reasons why brands should be in podcasts, according to podcasting industry experts at New York Advertising Week’s “The Power Of Audio Summit.” Matt Lieber, president and co-founder of Gimlet Media, observed that podcasts have an audience he calls, “the unreachables.” They’re so identified because the vast majority subscribe to services like Netflix and Amazon Prime, and 60%…

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The Power of Audio & Podcasting Is Highlighted at Advertising Week

Podcasting and Midroll are well represented at Advertising Week New York. The Power of Audio Summit on the morning of Tuesday, September 26, brings four sessions on the topic. At the summit Midroll’s Chief Revenue Officer Lex Friedman shares a panel on “How Brands Can Leverage the Full Power of Podcast Marketing,” moderated by Gina Garrubbo, President and CEO of National Public Media, and also featuring Hal Trencher of New York Public Radio, Mark McCrery…

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Midroll Media Announces New Programming and Content Deals

NEW YORK CITY – Leading podcast company Midroll Media announced new partnerships with the NFL and Vox Media, along with its fall lineup of new podcasts, at its IAB Podcast Upfront presentation in New York City. Expanding its footprint in sports podcasting, Midroll is partnering with the NFL to represent advertising sales for its existing League podcasts, including popular shows like “Around the NFL,” “Move The Sticks,” “The Dave Dameshek Football Program” and “Fantasy Live.”…

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