Nerdist President Adam Rymer Says Podcasting Is “a Must-Have”

In about four years Nerdist Industries has grown from founder Chris Hardwick’s podcast and website to become the successful digital arm of Legendary Entertainment, which acquired the company in 2012. Today Nerdist offers daily tech news, a YouTube channel with more than a million subscribers, the NerdMelt Showroom performance space, and now a new online store full of branded merchandise. President Adam Rymer joined the company in March of this year, after successful stints as…

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For politics, with a side of laughter, we have the Majority Report

The Majority Report is a successful, award-winning daily podcast that has its roots in radio that recently joined the Midroll line-up. It’s hosted by political comedian and talk show host Sam Seder who brought the show to podcasting in 2010 after its original broadcast run on the Air America network. Fans of Marc Maron may know that he worked with Seder on the Breakroom Live video webcast just prior to launching WTF. This daily show…

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Why Variety Is Wrong about Serial and Podcasting

Variety recently published a provocative opinion piece arguing that “Serial won’t do much for podcasting or Hollywood.” The essence of Co-Editor-In-Chief Andrew Wallenstein’s argument is that because Serial is unique amongst podcasts, there aren’t other shows to capture the interest of listeners new to the medium. He also questions if host and producer Sarah Koenig’s style, “which is so perfectly matched to the intimate nature of podcasting,” would translate to television or movies. That is…

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Monetizing Podcasts Is about Freedom of Choice; Ads Are a Smart Choice.

The Serial podcast’s astonishing popularity is incredibly impressive—and great for the business of podcasting overall. Though we don’t represent the show, many of us here at Midroll are big fans. The extra attention it’s bringing to podcasting at large is of course beneficial for the entire industry. The success and popularity of Serial is bringing new attention not only to podcasting but to podcast advertising, thanks in part to their exceptional MailKimp, er, MailChimp ad…

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Recent Press for Midroll and the Business of Podcasting

The breakout success of Serial and other shows is bringing fresh attention to podcasting, especially the business of podcasting. Since Midroll exclusively represents many top podcasts–from WTF with Marc Maron and The Nerdist to StarTalk Radio and On Being–journalists reporting on how podcasters make money are talking with our CEO Adam Sachs. He was interviewed for all the following articles, along with other smart folks who are advancing the medium. At the end of October…

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