Gimlet’s Alex Blumberg Says Podcasts Qualify as True Startups

Alex Blumberg recently came back from lunch to the office of Gimlet Media and realized that it was full of people the company has hired. “Oh my god, it’s really shocking,” he tells Adam Sachs on episode 77 of The Wolf Den. “And the shock hits me again, again, and again.” Shocking, because less than a year ago Gimlet Media was just an idea that the former public radio producer with This American Life and…

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VC Micah Rosenbloom Experiences the Power of Podcasting First-Hand

Micah Rosenbloom is a Venture Partner at the Founder Collective venture capital firm, which has seed investments in companies like Buzzfeed, Uber, and MakerBot. He also has roots in entertainment, starting his career at the Endeavor talent agency. Yet, on episode #75 of The Wolf Den podcast he tells host Adam Sachs that he’s shied away from investing in content and media businesses. “It’s hard to monetize,” Micah explains, because much of content production is…

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Podcasts Help Drive the Second Comedy Boom

Writing for Vulture, Jesse David Fox has compiled an extensive history of the “second comedy boom,” which we are in the midst of. He identifies the internet as the fertile ground that provided an ideal environment for cultivation by comedians and “a new generation of passionate fans.” Podcasting has raised its own bumper crop in those fields. Jesse observes that the medium “is just one of the many ways by which comedians can develop a…

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Midroll Launches Four New Podcasts in Spring Roll-Out

April showers are already starting to yield flowers as Midroll Media rolls out four great all-new podcasts on the Earwolf and Wolfpop networks. This roll-out underscores Midroll’s ongoing strategy of working with the best talent to develop original, entertaining, and innovative podcast programming, while expanding the breadth of our audience. When podcast All-Star Paul F. Tompkins released a short teaser for his new Earwolf show Spontaneanation, the podcast immediately jumped to the top of the…

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Podcast Ads Are Profitable for Bombas

Bombas makes high performance athletic leisure socks, with a mission. The company’s direct-to-consumer product stands apart with seven substantial improvements, like stay-up technology, a honeycomb support system, and the “Invisitoe” that eliminates the annoying bump at the toe of most other socks. Serving the social mission, for every pair of Bombas sold the company donates a pair to charities — like Hannah’s Socks, which helps people affected by homelessness, poverty, and domestic abuse. Bombas started…

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