Lauren Lapkus, Scott Aukerman and Lex Friedman on the Power of Audio at SXSW

During SXSW Earwolf hosts Scott Aukerman (Comedy Bang Bang) and Lauren Lapkus (With Special Guest Lauren Lapkus) joined Midroll’s Lex Friedman for a live podcast produced by the global digital marketing agency DigitasLBi. The show is the first episode in the company’s new Sometimes On series. Digitas North America CEO Tony Weisman led the discussion, tackling the advantages of audio as a content format, and how podcasting, in particular, is at the forefront of marketing…

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Advertisers Give 7 Reasons Why Podcast Ads Are Effective

We know podcast advertising works. The intimate and integrated nature of host-read podcast ads keeps listeners engaged. Hearing endorsements from their favorite podcasters gives them incentive to act. But we don’t want you just to take our word for it. We like to get feedback directly from Midroll advertisers. Lucky for us, many are willing to go on record about the effectiveness of their podcast ad campaigns. Here are seven reasons why podcast advertising is…

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Case Study: Podcasts Are the #1 Marketing Channel for Fracture

When Fracture CMO Herb Jones first started testing podcast ads at the end of 2013, he found them hard to measure. “I come from more of a traditional digital marketing space,” he said, “so I was a chief amongst the skeptics–if it’s hard to measure, then it goes to the bottom of the channel priority list.” Now, nearly a year and half after running his first podcast ads, he’s become a podcast believer. According to…

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Catching Up with Lex Friedman, Midroll’s EVP for Sales

Midroll’s head of sales Lex Friedman has been out spreading the good word on podcast ads, discussing the business of for an audio series about podcasting and public radio. Last week Lex talked with American Public Media’s Marketplace for a piece all about podcast advertising. Reporter Stan Alcorn explored the topic from a few angles, including having an intern survey the ads on every podcast in the iTunes top 100. While ad reads do vary…

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Startup Season 2 Tackles New Company, Plus Love and Companionship

The StartUp podcast was a nearly instant hit when it debuted last fall. Listeners were captured by Alex Blumberg’s groundbreaking approach to first-person podcast narrative, documenting his own entrepreneurial journey starting up what became the Gimlet Media podcasting company. Season two of StartUp debuts Thursday, shifting focus to a different company, an online dating startup called Dating Ring founded by two women. Alex gave host Adam Sachs a preview of what lies ahead on the…

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