Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research. Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast…

Read More

Loud Speakers Network Amplifies Fresh Voices in Podcasting

Chris Morrow, co-founder and CEO of the Loud Speakers podcast network, says “I feel like I’m running a record label.” That’s because, “every time I open my email I have fifty submissions like The Read.” The Read is Loud Speakers’ most popular show, regularly ranking in the top 100 of the iTunes Charts. The network’s growing roster of what Chris calls “multicultural podcasts” also includes category-leaders like Brilliant Idiots, Combat Jack, and the recently launched…

Read More

Loud Speakers’ Tax Season & Angela Yee’s Lip Service Join Midroll

We’re happy to announce that we’ve added two new shows from urban-focused Loud Speakers to the Midroll roster. Loud Speakers is the network behind successful podcasts like The Read, Brilliant Idiots, and the Combat Jack Show. The Village Voice called Tax Season “the Internet’s most dangerous podcast.” Host Taxstone is a well-known hip-hop impresario, with 24,000 Twitter followers, who helped break rappers like Chief Keef and Bobby Shmurda. On each weekly episode he brings an…

Read More

May Brings 5 New Tech Shows to Midroll

Tech shows are prized by advertisers for some very good reasons: These audiences are engaged, and they have disposable income they’re willing to spend with the companies that support their favorite podcasts. Tech show listeners are also smart and discerning–they choose hosts who they respect, and whose opinions and endorsements they can trust. We’ve added five tech-focused podcasts that cover a range of niches, from Apple to video games to social networks. 1 – IT…

Read More

Kristoffer Triumf Introduced Long-Form Interviews to the Swedish Podcast Scene

According to Swedish podcaster Kristoffer Triumf the podcast scene in his home country is exploding, similar to how it’s taking off in the US. He should know. Kristoffer hosts and produces Värvet, one of the most popular podcasts in Sweden. An average episode of his show racks up between 100,000 and 200,000 downloads, while his most popular ones get as many as 400,000. Those would be impressive numbers for any podcast, anywhere. But they’re particularly…

Read More