Midroll Launches Four New Podcasts in Spring Roll-Out

April showers are already starting to yield flowers as Midroll Media rolls out four great all-new podcasts on the Earwolf and Wolfpop networks. This roll-out underscores Midroll’s ongoing strategy of working with the best talent to develop original, entertaining, and innovative podcast programming, while expanding the breadth of our audience. When podcast All-Star Paul F. Tompkins released a short teaser for his new Earwolf show Spontaneanation, the podcast immediately jumped to the top of the…

Read More

Podcast Ads Are Profitable for Bombas

Bombas makes high performance athletic leisure socks, with a mission. The company’s direct-to-consumer product stands apart with seven substantial improvements, like stay-up technology, a honeycomb support system, and the “Invisitoe” that eliminates the annoying bump at the toe of most other socks. Serving the social mission, for every pair of Bombas sold the company donates a pair to charities — like Hannah’s Socks, which helps people affected by homelessness, poverty, and domestic abuse. Bombas started…

Read More

Now Trending: Podcast All-Star Paul F. Tompkins’ Teaser for Spontaneanation

The cat is out of the bag, in a big way. On Thursday podcast All-Star guest extraordinaire Paul F. Tompkins dropped a teaser for his new Earwolf podcast on an unsuspecting Twitterverse. Excitement for Spontaneanation–which debuts April 1–is already pushing the show to the top of the iTunes podcast chart. The A.V. Club and Splitsider have both spread the news, further sparking anticipation amongst comedy podcast fans everywhere. But don’t let that April Fool’s Day…

Read More

Case Study: Drinkwel Finds a Fit with Podcast Ads

Drinkwel is a health-focused multivitamin created specifically for people who drink alcohol. CEO Mike McAdams said the product is a preventative measure that “replenishes nutrients and supports the liver to make you feel better the next day,” after having a few drinks. “At this point in the lifecycle of the product, we know it works and people like it; so we’re trying to find new customers,” he told me. Mike had been listening to podcasts…

Read More

According to Jack O’Brien Cracked.com Thrives on Lists and Honesty

Cracked.com went from the online version of a rebooted humor magazine to a successful outlet in its own right by formulating an iconic and successful user-focused strategy. It’s one that is based on honesty as much as funny. Jack O’Brien has guided the Cracked ship since the 2006 relaunch. On episode 74 of The Wolf Den podcast, he explains to host Adam Sachs the secrets to the site’s “funny but true” sensibility. “We don’t target…

Read More