Kristoffer Triumf Introduced Long-Form Interviews to the Swedish Podcast Scene

According to Swedish podcaster Kristoffer Triumf the podcast scene in his home country is exploding, similar to how it’s taking off in the US. He should know. Kristoffer hosts and produces Värvet, one of the most popular podcasts in Sweden. An average episode of his show racks up between 100,000 and 200,000 downloads, while his most popular ones get as many as 400,000. Those would be impressive numbers for any podcast, anywhere. But they’re particularly…

Read More

Lauren Lapkus, Scott Aukerman and Lex Friedman on the Power of Audio at SXSW

During SXSW Earwolf hosts Scott Aukerman (Comedy Bang Bang) and Lauren Lapkus (With Special Guest Lauren Lapkus) joined Midroll’s Lex Friedman for a live podcast produced by the global digital marketing agency DigitasLBi. The show is the first episode in the company’s new Sometimes On series. Digitas North America CEO Tony Weisman led the discussion, tackling the advantages of audio as a content format, and how podcasting, in particular, is at the forefront of marketing…

Read More

Advertisers Give 7 Reasons Why Podcast Ads Are Effective

We know podcast advertising works. The intimate and integrated nature of host-read podcast ads keeps listeners engaged. Hearing endorsements from their favorite podcasters gives them incentive to act. But we don’t want you just to take our word for it. We like to get feedback directly from Midroll advertisers. Lucky for us, many are willing to go on record about the effectiveness of their podcast ad campaigns. Here are seven reasons why podcast advertising is…

Read More

Case Study: Podcasts Are the #1 Marketing Channel for Fracture

When Fracture CMO Herb Jones first started testing podcast ads at the end of 2013, he found them hard to measure. “I come from more of a traditional digital marketing space,” he said, “so I was a chief amongst the skeptics–if it’s hard to measure, then it goes to the bottom of the channel priority list.” Now, nearly a year and half after running his first podcast ads, he’s become a podcast believer. According to…

Read More

Catching Up with Lex Friedman, Midroll’s EVP for Sales

Midroll’s head of sales Lex Friedman has been out spreading the good word on podcast ads, discussing the business of for an audio series about podcasting and public radio. Last week Lex talked with American Public Media’s Marketplace for a piece all about podcast advertising. Reporter Stan Alcorn explored the topic from a few angles, including having an intern survey the ads on every podcast in the iTunes top 100. While ad reads do vary…

Read More