Webinar: The Power of Podcasts for National Brands – Case Studies in Ad Effectiveness

On Thursday, September 14 at 2 PM ET learn why big national brands are increasing their podcast ad buying. Hint: they’re discovering how well podcasting works. Midroll teamed up with Nielsen to measure how podcast sponsorships affect brand lift across vital performance measures, like brand recall, affinity and purchase intent. Positive outcomes in these studies result in campaign renewals. Midroll will share key learnings in this webinar, including case studies from national brand campaigns, and…

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Learn from Midroll Staff, Producers & Talent at Podcast Movement 2018

Podcast Movement has become the biggest conference in the podcasting industry, attracting a pod-pourri of hosts, producers and industry folks – as well as the next generation of podcasters – for three days of skill-sharing, learning and networking. If you’re heading to Philly next week for the show be sure to catch sessions featuring Midroll staff, along with producers and hosts from many great shows on the Midroll roster. Don’t miss the opportunity to get…

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Madison Reed Finds Influencers, Customers & Sales with Podcasts

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

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‘LeVar Burton Reads’ Returns for Season 3 on July 24

“LeVar Burton Reads,” the hit Stitcher podcast, returns for a third season July 24. The beloved “Reading Rainbow” host will help even more millennial adults tick one more item off their bucket lists, when their childhood hero reads reads them a bedtime (or anytime) story. Burton just wrapped up a live reading tour, covered by outlets like Los Angeles Magazine, building even more awareness and excited anticipation for the new season. “LeVar Burton Reads” appeals…

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“Great Women of Business” Coming June 5

We’re always seeing strong demand for business shows, and women are a growing segment of the podcast audience. Parcast is launching a new show that bring it all together, with appeal for anyone seeking meaningful business insights and narratives: “Great Women of Business.” The show applies the network’s proven formula of experienced hosts with great voices telling compelling stories about famous figures. In this case they’re all widely-admired business icons, from Coco Chanel to Mrs.…

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