Make Podcast Ads Work for You: 5 Reasons Why Podcasts Work

Podcasting is barely more than a decade old, but the medium continues to make headlines because it connects audiences with deeply creative, charismatic and entertaining talent like no other medium. Because we at Midroll have launched more podcast ad campaigns than any other company we’ve learned why podcast ads work so well. In this series of posts we’ll share these insights, so you can make podcast ads work for your brand or product. To start…

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Listener Loyalty Pays Off for Podcasts & Advertisers

We just published our latest podcast listener survey report, and this time around we have some insight on the loyalty of podcast fans. Between Feb. 2 and Oct. 4, 2017 we asked 151,502 listeners of 205 shows on the Midroll roster to tell us about themselves, their listening habits, how they spend their money, and more. We also asked them if they would recommend the podcast that asked them to take the survey, using a…

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Hear About Podcasting’s Cutting Edge from Stitcher & Marvel at Advertising Week New York

We’re unleashing Wolverine on Advertising Week. Well, not literally (imagine the cleaning bill). But Stitcher and Midroll will be there to talk about Marvel and storytelling (and our collaboration: “Wolverine: The Long Night“), as well as how podcasting is scaling. Learn about the cutting edge in podcasting from Stitcher’s CCO Chris Bannon, CMO Amy Fitzgibbons and CEO Erik Diehn during this year’s Advertising Week New York: Marvel and the Power of Podcast Storytelling for Brands…

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Effective Podcast Ads Help Drive More Brand Business

Podcasts have been long associated with the direct response advertisers who first invested in the medium and helped prove it out. You may be surprised to learn, then, that brand campaigns now constitute half of Midroll’s podcast ad revenue in 2018, splitting the total evenly with direct response campaigns. That’s according to Korri Kolesa, SVP of Sales and Partnerships, who revealed this fact during a webinar co-presented with RAIN News on September 13, “The Power…

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Stitcher Introduces New Branding To Reflect Its Emergence As End-To-End Podcast Leader

NEW YORK CITY – Stitcher, a leader in podcast content creation, distribution and advertising, today unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s (NASDAQ: SSP) podcast operations. Stitcher’s new branding comes as the podcast industry undergoes massive growth. Podcasts’ share of total audio consumption has doubled over the past four years, according to Edison Research,…

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