Podcast Advertising Is “the Right Thing To Do” For Mailchimp

For MailChimp, podcast advertising is “the right thing to do,” according to Lain Shakespeare, the company’s Marketing Manager for Brand Marketing. That’s because, “the people who listen to podcasts tend to be passionate and have an abiding attachment to what they listen to. The opportunity for brand awareness is tremendous.” On top of that, “there’s another opportunity to be helpful in a meaningful way to the people creating the podcasts.” Building Brands Is Building Relationships…

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Survey Says: Advertisers Love Podcast Ads

At Midroll we know that the podcast audience is valuable and expanding–46 million listeners a month–and that podcast ads just work. But we also know that advertisers evaluating podcasts want and need reliable evidence about the medium’s effectiveness as a marketing platform. That’s why we continue to invest time and resources into research. Last fall we shared just how awesome podcast listeners are, as we learned in the results from our survey of Midroll podcast…

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Loud Speakers Network Amplifies Fresh Voices in Podcasting

Chris Morrow, co-founder and CEO of the Loud Speakers podcast network, says “I feel like I’m running a record label.” That’s because, “every time I open my email I have fifty submissions like The Read.” The Read is Loud Speakers’ most popular show, regularly ranking in the top 100 of the iTunes Charts. The network’s growing roster of what Chris calls “multicultural podcasts” also includes category-leaders like Brilliant Idiots, Combat Jack, and the recently launched…

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Loud Speakers’ Tax Season & Angela Yee’s Lip Service Join Midroll

We’re happy to announce that we’ve added two new shows from urban-focused Loud Speakers to the Midroll roster. Loud Speakers is the network behind successful podcasts like The Read, Brilliant Idiots, and the Combat Jack Show. The Village Voice called Tax Season “the Internet’s most dangerous podcast.” Host Taxstone is a well-known hip-hop impresario, with 24,000 Twitter followers, who helped break rappers like Chief Keef and Bobby Shmurda. On each weekly episode he brings an…

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May Brings 5 New Tech Shows to Midroll

Tech shows are prized by advertisers for some very good reasons: These audiences are engaged, and they have disposable income they’re willing to spend with the companies that support their favorite podcasts. Tech show listeners are also smart and discerning–they choose hosts who they respect, and whose opinions and endorsements they can trust. We’ve added five tech-focused podcasts that cover a range of niches, from Apple to video games to social networks. 1 – IT…

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