7 New Shows Join the Midroll Roster

We’re always thrilled to add new shows to our roster of great podcasts. Each of these shows offers an opportunity for advertisers to reach loyal listeners. Contact us today to learn more about these podcasts, including their audience demographics and listener buying habits. The Bill Simmons Podcast –  Bill Simmons relaunched the most downloaded sports podcast of all-time, going straight to #1 on the iTunes Charts. The show features a rotating crew of celebrities, athletes and media…

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The Bill Simmons Podcast Debuts October 1

We are happy to welcome the new Bill Simmons Podcast to the Midroll roster of great shows. It debuts on Thursday, October 1, and will be followed the very next day by episode two. A teaser episode released on September 25 has already reached #1 on the iTunes charts, demonstrating just how much anticipation there is for Simmons’ return to the medium. Simmons is an astute and outspoken sports columnist, analyst, and podcaster best known…

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Why Programmatic Ads Aren’t Necessarily Great For Podcasting

A number of players in the podcasting and advertising industries are making bets on programmatic ad delivery — dynamically inserting ads into a podcast as the episode is downloaded. It’s an understandable temptation, but we at Midroll see some tradeoffs. Compared to display ads and radio commercials, the host-read podcast spots we sell are downright artisanal. That’s a good thing, and we want to keep those spots sounding that way — because they perform better…

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Podcasts: The Perfect Antidote to Ad Blockers

The use of ad blocking software in the US increased 48% during the last year, according to a recent report by PageFair and Adobe. In Q2 2015 16% of the US online population blocked ads, and that number is expected to continue rising. Dr. Johnny Ryan, PageFair’s head of ecosystem, told Business Insider, “Ad blocking is a viral phenomenon that will continue.” Apple is including ad blocking technology in the next iteration of iOS —…

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Midroll Media Launches ‘Howl Premium’ for iOS & Howl.FM

Midroll Media Launches ‘Howl Premium’ for iOS & Howl.FM – Podcast Industry’s First Mobile & Web-Based Subscription Service for On-Demand Audio Features Premium Original Content, Specials and Archives from Marc Maron, Earwolf & Wolfpop Artists, Jemaine Clement and More   LOS ANGELES, AUGUST 17th, 2015 — Podcast industry leader Midroll Media, recently named #150 in the 2015 Inc. 500|5000 list of America’s fastest-growing private companies, announces the launch of its new Howl Premium audio service.…

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