Matt Gourley Cusses Up a Brilliant Ad for Mack Weldon

The best podcast ads happen when hosts dig in and deliver the reads in their own singular manner. Understanding this, in the copy for their ad campaign, New York-based underwear company Mack Weldon specifically instructed, “We want the ads to be done by the podcasters in their tone. So if they swear when describing our product, let them swear up a storm. We want them to talk about the product the way they want.” Wolfpop’s…

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Marc Maron: ‘My Life Is the Podcast’

“I owe everything to the podcast, at this point,” Marc Maron told a packed audience at the Podcast Movement conference on August 2. “I’m able to sell a few tickets, and the podcast is doing well, and the TV show is exciting.” But, he admitted a simple truth that he, his fans, and his business partner and producer Brendan McDonald all recognize: “The podcast is the core of my work and creativity right now.” He…

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Midroll’s Exclusive White Paper Will Supercharge Your Podcast

Are you ready to supercharge your podcast? Download our free white paper: “Midroll Uncovers The Surprising Secrets of Successful Podcasters.” This guide is full of tips and thoughtful advice that will be useful for aspiring and experienced podcasters alike. We put this together because we want to support and encourage podcasters like you to grow this medium by helping create, promote and make money from great shows. Here at Midroll we work with some of…

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See Midroll’s Podcast Industry Experts at Podcast Movement

Podcast Movement is shaping up to be this year’s most anticipated event for podcasters and producers. The conference organizers have invited a top-notch line-up of podcasting all-stars to come together in Fort Worth, Texas this coming weekend, August 1 and 2. So, we’re quite pleased that Midroll’s Chief Content Officer Chris Bannon and EVP of Sales and Development Lex Friedman, as well as Wolfpop host and producer Franklin Leonard will be speaking. All the more…

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A Big Day for Midroll & Podcasting: Midroll Media Is Acquired by E.W. Scripps Company

Today is a big day for us here at Midroll, and also a big day for podcasting: Midroll has been acquired by E.W. Scripps company. This is an exciting moment as we begin a new phase of this company, born from the simple, but powerful idea, that great content is what results when you give highly talented people the support and platform to do their best work. It’s also a strong validation of our conviction…

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