The Read’s Crissle West on Making a Living with Podcasting

Co-hosting the enormously popular podcast The Read is making Crissle West a go-to authority on the topics of race, gender, celebrity, and podcasting. Since starting the show she has been on panels at the American Studies Association conference, the Next New York Conversation, and WNYC’s Werk It women’s podcasting festival, and has appeared on Bravo TV’s Watch What Happens Live and MTV’s Decoded. The show is also making her a living. Crissle is the guest…

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New Research: Podcast Audience Is Educated, Affluent & Gender Balanced

New research further demonstrates that the podcast audience is educated, affluent, engaged, and–contrary to a common assumption–gender balanced. According to survey data released Wednesday by Edison Research in a report titled “The Podcast Consumer 2015,” 50% of Americans aged 12+ who have listened to a podcast in the last week are women… and 50% are men. Edison’s data is based on a national random telephone survey–to both landlines and cell phones–of people aged 12 years…

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President Obama on WTF is ‘Podcasting’s First Super Bowl’

Any doubt about podcasting’s broad appeal and ability to break through to the mainstream were put to bed last week when news broke out about President Obama’s visit to Marc Maron’s famous Cat Ranch to record an episode of WTF in the famous garage studio. See behind-the-scenes photos at: MarcMeetsObama.com. Surely, this interview will draw thousands–maybe millions–of new listeners who will have an opportunity to experience the singular intimacy of podcasting for the very first…

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Hot Pod’s Nick Quah: ‘We’re in a moment when we can see explosive growth’

Podcast industry observer Nick Quah doesn’t think we’re in a “podcasting bubble.” But, he said, “we are in a podcasting attention bubble.” Nick is the editor of the email newsletter Hot Pod. In less than nine months his publication has turned into the de facto industry journal for podcasting, becoming a must-read for just about everyone working in the industry. He talked with host Adam Sachs on episode #81 of The Wolf Den podcast. The…

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Catch the Story of Lex Friedman’s “Second Act” in Entrepreneur Startups

This month’s Entrepreneur Startups magazine features the “second act,” of our own Lex Friedman, EVP of Sales, in a feature titled, “The Accidental Entrepreneur: 3 Tales of Entrepreneurial ‘Eureka’ Moments.” Lex’s second act is his role here at Midroll. As the article reveals, in 2012 Lex was a full-time writer for Macworld in New York when he started his own podcast, Unprofessional. However, his network wasn’t selling too many ads, so he jumped in to…

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