Baby Talk Is for Moms, Dads, and Anyone Who Likes to Laugh

We’re excited to welcome Baby Talk to the Midroll family. It’s a brand new parenting show that appeals to anyone who likes to laugh, but moms and dads will especially be in on the jokes. On this show new father Dan Levy (Chelsea Lately, Comedy Central Presents) and Jensen Karp (a/k/a Hot Karl of Burning Love and the Get Up on This podcast) join three comedian friends to sit down with a child in hopes…

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7 New Shows Join the Midroll Roster

We’re always thrilled to add new shows to our roster of great podcasts. Each of these shows offers an opportunity for advertisers to reach loyal listeners. Contact us today to learn more about these podcasts, including their audience demographics and listener buying habits. The Bill Simmons Podcast –  Bill Simmons relaunched the most downloaded sports podcast of all-time, going straight to #1 on the iTunes Charts. The show features a rotating crew of celebrities, athletes and media…

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The Bill Simmons Podcast Debuts October 1

We are happy to welcome the new Bill Simmons Podcast to the Midroll roster of great shows. It debuts on Thursday, October 1, and will be followed the very next day by episode two. A teaser episode released on September 25 has already reached #1 on the iTunes charts, demonstrating just how much anticipation there is for Simmons’ return to the medium. Simmons is an astute and outspoken sports columnist, analyst, and podcaster best known…

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Why Programmatic Ads Aren’t Necessarily Great For Podcasting

A number of players in the podcasting and advertising industries are making bets on programmatic ad delivery — dynamically inserting ads into a podcast as the episode is downloaded. It’s an understandable temptation, but we at Midroll see some tradeoffs. Compared to display ads and radio commercials, the host-read podcast spots we sell are downright artisanal. That’s a good thing, and we want to keep those spots sounding that way — because they perform better…

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Podcasts: The Perfect Antidote to Ad Blockers

The use of ad blocking software in the US increased 48% during the last year, according to a recent report by PageFair and Adobe. In Q2 2015 16% of the US online population blocked ads, and that number is expected to continue rising. Dr. Johnny Ryan, PageFair’s head of ecosystem, told Business Insider, “Ad blocking is a viral phenomenon that will continue.” Apple is including ad blocking technology in the next iteration of iOS —…

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