Results from Midroll’s Newest Listener Survey Are Awesome

At Midroll we want our advertisers to make informed choices about the podcasts they select, while advancing the podcast industry. That’s why we conduct the industry’s largest ongoing survey of podcast listeners, to learn who they are, their listening habits, and how they spend their money. Survey results break down show-by-show so that Midroll advertisers know fine-grained demographics for each. We surveyed 168,500 listeners from June through October 2015 and have published the results in…

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Bill Simmons Gets Personal for His First Dunkin Donuts Ad Read

“The Boston Sports Guy” Bill Simmons is also a big fan of one of that city’s most famous culinary exports: Dunkin’ Donuts. This makes the coffee and baked goods chain an excellent fit to advertise on The Bill Simmons Podcast, which rocketed to the top of the charts when it debuted in October. Bill got personal in his first ad read for Dunkin’, fondly remembering the time he’s spent in the restaurant writing columns or…

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Give a Big Hand to Midroll Shows Named iTunes Best of 2015

When President Obama stopped by Marc Maron’s Cat Ranch this summer for an open and intimate interview we knew it was going to be a big year for WTF. Apple’s iTunes editors agree, naming the show the Best Classic Podcast of 2015. They observe, “Maron was an unstoppable force this year, delivering one terrific interview after another.” A big round of applause also goes to all eighteen shows on the Midroll roster that were recognized…

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New Earwolf Show Takes on ‘Real Housewives’

Earwolf’s newest show takes on reality TV the way only Earwolf can. Bitch Sesh: a Real Housewives Breakdown Show is hosted by Casey Wilson and Danielle Schneider, both stars of Hulu’s ‘Real Housewives’ parody, ‘The Hotwives of Las Vegas.’ This weekly 10-episode series launched December 2, the day after season 6 of ‘The Real Housewives of Beverly Hills’ debuted. Each episode will have two pre-rolls, three mid-rolls, and on post-roll. On Bitch Sesh the hosts…

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Walt Mossberg’s New Podcast Joins the Midroll Line-Up

We recently added three fresh shows from Vox Media, home to authoritative tech properties like The Verge, Polygon, and Re/code. The most anticipated show is Ctrl-Walt-Delete, hosted by Walt Mossberg, the dean of technology reviewing. He headed up the widely-respected AllThingsD for the Wall Street Journal, and then started Re/code in 2014. Launched on October 1, Ctrl-Walt-Delete also features Verge editor-in-chief Nilay Patel. The next two are monthly shows from Polygon, Vox’s gaming site. Polygon…

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