Midroll Study: Podcasts Ads Drive Robust Brand Recall & Intent to Buy

Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products. This infographic summarizes the most spectacular results: The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that…

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Splitsider Calls ‘Pistol Shrimps Radio’ an “Extraordinary Success”

Earwolf and Midroll just welcomed “Pistol Shrimps Radio,” a podcast that Splitsider’s Nathan Rabin calls, “hilarious and lovable and scruffily human and addictive.” It’s created by two fan-favorite hosts, Matt Gourley and Mark McConville, both members of the beloved podcast comedy group Superego. On the show Matt and Mark deliver all the thrilling action of Pistol Shrimps basketball from courtside at the Los Angeles Women’s Rec League games. For real. And these venerable sports acknowledgers…

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Game of Thrones Fans Flock to the “Game of Owns” Podcast

“Game of Thrones” fans are a dedicated bunch, and they’re getting excited for the debut of the series’ sixth season on April 24. The “Game of Owns” podcast is a new addition to the Midroll roster that’s here to keep GoT fans engaged in those days between Sundays. “Game of Owns” has built a strong audience over the course of more than 300 episodes. That’s because the hosts engage with listeners as they discuss both…

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‘Sleep with Me’ Appeals to Educated Moms

Most podcasts don’t want listeners to doze off. “Sleep With Me” is the exception. It’s the show designed to help you forget your problems and lull you off to dreamland, three times a week. That ingenious concept combined with effective execution has won the show an impressive audience, along with write ups in the New York Times, Fast Company, Buzzfeed, and Mentalfloss. Vice Motherboard writer Roisin Kiberd observed, “There’s a sense of nocturnal community to…

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‘The Longest Shortest Time’ Creator Has Unconventional Advice for Aspiring Podcasters

One might say that Hillary Frank took an unusual route in becoming a radio producer. The host and creator of the leading parenting podcast, “The Longest Shortest Time,” actually got her start using a cassette boombox and an answering machine. On episode 103 of “The Wolf Den,” Hillary told the story to host and Midroll CEO Adam Sachs. After sending a series of rejected pitches to “This American Life,” she sent an email directly to…

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