Direct Your Ears to Austin for Midroll Podcasts at SXSW 2016

Look up in the sky. Can you see the mass migration to Austin? Must be the South by Southwest time of year again. If you’re headed to the Lone Star State for the fest you’ll definitely want to catch these Midroll shows that will be recording live at SXSW Comedy. Also, Midroll vice president for business development Erik Diehn will be speaking on a panel titled, “Get Your Readers and Listeners to Pay You Money.”…

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Midroll Media Named One of Fast Company’s Most Innovative

Midroll Media is honored to be named one of Fast Company’s 50 Most Innovative Companies for 2016. Midroll was also named one of the Top 10 Most Innovative Companies in two sectors: Marketing & Advertising and Media. “Midroll has been at the forefront of the podcast industry since we launched six years ago,” said Adam Sachs, CEO. “As pioneers in this emerging medium, we are inspired to create new ways of defining the future of…

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Podcast Ads Drive Spectacular Brand Recall

It’s easy for direct response advertisers to measure the success of their podcast campaigns. They track with offer codes and vanity URLs. (And indeed, 61% of our listeners say they’ve bought something after hearing about it in a podcast ad.) And now, we can show definitively that podcast ads are similarly effective for brand advertisers looking to build awareness. In fact, we can describe how well podcast ads work for brands in a single word:…

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BSPN’s Channel 33 Podcasts Deliver for Listeners & Advertisers

The Bill Simmons Podcast Network has launched four great shows all under one umbrella called Channel 33.  It’s a great opportunity for advertisers to reach BSPN’s loyal listeners. Following the breakout debut of the Bill Simmons Podcast, Channel 33 is the new podcast home for Bill’s colleagues who used to be at Grantland with him: Chris Ryan (Grantland’s Hollywood Prospectus Podcast), Andy Greenwald (Grantland’s Andy Greenwald Podcast), and Juliet Litman (Grantland’s Right Reasons Podcast). Channel…

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Results from Midroll’s Newest Listener Survey Are Awesome

At Midroll we want our advertisers to make informed choices about the podcasts they select, while advancing the podcast industry. That’s why we conduct the industry’s largest ongoing survey of podcast listeners, to learn who they are, their listening habits, and how they spend their money. Survey results break down show-by-show so that Midroll advertisers know fine-grained demographics for each. We surveyed 168,500 listeners from June through October 2015 and have published the results in…

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