Midroll Media announces new programming, sponsorship opportunities at Podcast Upfront

NEW YORK CITY – Midroll Media, the leader in podcast creation, advertising and distribution, today unveiled a new slate of podcasts to agency and brand executives at the IAB Podcast Upfront event. Midroll is now the advertising rep firm for nearly 300 top-rated podcasts, presenting the largest reach for advertisers that want to tap into the podcast industry’s valuable demographics. Midroll represents 20 percent of the iTunes Top 100, more than its next three competitors combined,…

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Midroll Reps the Most Chart-Topping Podcasts

Who doesn’t love a good list? America’s Top 40, the Fortune 500, David Letterman’s Top 10 lists. And, in the podcast industry, we keep an eye on the iTunes Charts. We make it our business to represent as many of the best and most beloved shows possible. And we’re not just saying that. Take a look at iTunes main Top Podcasts chart and you’ll find that Midroll represents more shows than any other company. This group includes…

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Midroll Media Elevates Two Top Leaders, Naming Erik Diehn CEO and Lex Friedman CRO

CINCINNATI – Erik Diehn has been named chief executive officer of Midroll Media, the leader in podcast production, advertising and distribution. Midroll also has named Lex Friedman to the new post of chief revenue officer, broadening his role from executive vice president of sales and development. As CEO, Diehn will have wide-ranging responsibility over the company’s strategy and operations for all areas of the podcast ecosystem, including content development, advertising and distribution. Diehn had most…

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Midroll Welcomes ‘Open Run,’ the 1st Podcast on the Uninterrupted Network

The distributed media platform Uninterrupted today launched its first podcast, “Open Run.” We are happy to announce the show has joined the Midroll roster. The show makes its network debut with NBA superstar LeBron James as its first guest. “Open Run” is a bi-weekly podcast hosted by actor and activist Jesse Williams (“Grey’s Anatomy,” “Brooklyn’s Finest”) and writer/musician Stefan Marolachakis (ESPN, Nylon) that creates a forum for athletes and other notable sports and entertainment figures…

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These Shows from Discovery & SourceFed Target Smart Young Audiences

We’re glad to announce that we’ve added four shows from Discovery and SourceFed to the Midroll roster. SourceFed’s YouTube channel has over 1.7 million subscribers with programming targeting smart young viewers into gaming and popular culture. Discovery’s DNews+ YouTube channel has over 400,000 subscribers who are deeply inquisitive, wanting to learn about the science behind everyday phenomena. • “The SourceFed Podcast” is their biggest show, where the crew from the SourceFed YouTube channel go in-depth…

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