‘The Longest Shortest Time’ Creator Has Unconventional Advice for Aspiring Podcasters

One might say that Hillary Frank took an unusual route in becoming a radio producer. The host and creator of the leading parenting podcast, “The Longest Shortest Time,” actually got her start using a cassette boombox and an answering machine. On episode 103 of “The Wolf Den,” Hillary told the story to host and Midroll CEO Adam Sachs. After sending a series of rejected pitches to “This American Life,” she sent an email directly to…

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David Gregory Explores More Intimate Topics On His New Earwolf Podcast

Accomplished television journalist David Gregory has spent his career asking tough questions. Now he’s exploring fresh terrain on his new Earwolf podcast, “The David Gregory Show.” David’s asking well known guests like media mogul Arianna Huffington, former presidential candidate Mitt Romney and author Jon Meacham to go deeper, beyond their public story, to a more intimate place. Together with his guests he will explore their belifes, their faith, and the things that have mattered the…

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‘Myths and Legends’ host Jason Weiser Shares Shocking Stories

Over the course of 48 episodes Jason Weiser has tackled dozens of time-honored tales on his podcast “Myths and Legends.” The show recently joined Midroll’s roster of great podcasts. On “Myths and Legends” Jason digs into the original stories behind popular adaptations, like those of King Arthur, Hercules, and Aladdin. He also uncovers lesser known lore that is as fascinating as it is entertaining. Jason recently talked with Mental Floss’ Whitney Matheson to share some…

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‘Behind the Scenes: Epic Rap Battles of History’ Is Back

The video show Behind the Scenes: Epic Rap Battles of History was a hit with viewers and advertisers last year. In fact, all episodes soundly beat our forecasted views. Plus, the hosts absolutely killed it with their funny and creative spots. Check out this one for Squarespace. That’s why we’re excited for its return, and to offer spots to advertisers again. With over 2 billion views on 52 episodes, the Epic Rap Battles of History…

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Mack Weldon: Podcast Ad Doubled Our Sales

Midroll advertiser Mack Weldon told Digiday that podcast advertising is now 25% of the company’s monthly ad budget. The reason is simple: results. For instance, the company partnered with Comedy Bang! Bang! for an ad read during the show’s live recording at SXSW this year. Paul F. Tompkins played a Mack Weldon executive and the company’s marketing manager Collin Willardson appeared on stage to play an underwear model. Willardson told Digiday, “We’d worked with Comedy…

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