Midroll welcomes three unique true crime podcasts

The true crime category keeps getting hotter. So we’re excited to announce these three original and category-leading shows we just added. #1 – First up is “Generation Why.” Hosts Aaron and Justin discuss theories and share their opinions on unsolved murders, controversies, mysteries, conspiracies, and true crime. With 188 episodes under their belt, “Generation Why” has won a dedicated audience. #2 – Next is “Unsolved Murders: True Crime Stories,” which takes a modern twist on…

Read More

Just Added 2 New Machinima Shows on Big Channels Popular with Young Men

We just added two new Machinima shows that are a good fit for campaigns targeting young men. Machinima is one of the top video game sites and multi-channel networks, and these shows’ channels have big, loyal subscriber bases. Machinima’s “Weird Weekly News” is hosted by Machinima ETC’s Ricky Hayberg and Eliot Dewberry. They present the most bizzarre, and often NSFW, stories from around the world. The video show is on Machinima’s ETC YouTube channel, which…

Read More

These Spooky Shows Are Popular with Young, Highly Educated Women

We’re lucky to have two of the most popular and innovative storytelling podcasts on the Midroll roster. But you don’t have to take out word for it. These shows from Pacific Northwest Stories have received some good press. The Atlantic recently featured “The Black Tapes” in an article on “The Rise of the Horror Podcast.” Vice’s Motherboard reviewed it along with sister show “TANIS,” saying they have, “the kind of self-referential, dense mystery that demands…

Read More

People Prefer Podcast Ads and Listeners Act on the Ads They Hear

With the release of fresh research from comScore and Edison Research the last couple of weeks have been filled with great news for podcasting. “ComScore says people prefer ads in podcasts over any other digital medium,” reports AdWeek. Moreover, comScore’s study of 2,000 people 18–49 found that two-thirds of listeners have acted on ads they heard in a podcast. That action was either researching a product or service or actually purchasing something they heard advertised.…

Read More