Midroll Contributes Research to IAB Digital Audio Buyer’s Guide

The Interactive Advertising Bureau just released version 2.0 of the Digital Audio Buyer’s Guide, led by Jennifer Lane, Industry Initiatives Lead for Audio. It’s a valuable reference for digital ad buyers, documenting in one place many of podcasting’s unique advantages. As a member of the IAB’s Digital Audio Committee, we at Midroll are happy to contribute our research on podcast ad effectiveness to the guide. Highlights from the guide include: Audio is on when screens…

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Podcasts Deliver Soy Vay’s Story with Impact

Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. That’s why Clorox’s Soy Vay brand turned to podcasts. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly…

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“Stranglers” podcast on Earwolf uncovers new evidence in infamous Boston Strangler crimes

Inspired by Investigation Discovery’s critically acclaimed documentary: Confessions of the Boston Strangler Nov. 16, 2016   NEW YORK – “Stranglers,” the new podcast from Earwolf, investigates the heinous crime spree that gripped Boston and the nation in the 1960s. With a fresh look at the evidence, “Stranglers” asks new questions about the evidence in the drama-infused 12-part podcast for a new generation of Americans. With innovative storytelling that introduces listeners to the victims, brings them…

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Create an Effective Branded Podcast with Midroll Brand Studio

Podcasts are a singularly captivating medium. Because hosts talk directly to listeners, they form a uniquely intimate relationship. As we’ve demonstrated with our recall survey research, audiences stay engaged and they remember the brands and products they hear about on every episode. Sponsoring a branded podcast puts the spotlight exclusively on your brand. This means your brand is up front, with 100% share of voice, tastefully integrated into content that is compelling to a loyal audience…

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Now Hear This podcast festival announces full lineup by day, adds single-day ticket options

LOS ANGELES – The industry’s newest festival and celebration of podcasting, Now Hear This, is unveiling its full daily schedule of live stage performances, including new additions from NPR’s slate of hit podcasts, for the Oct. 28-30 event in Anaheim, California. With more than 30 performers on six stages over three days, Now Hear This offers fans the opportunity to meet their favorite top-tier podcast personalities within the comedy, pop culture, in-depth journalism and fictional…

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