Frequently Asked Questions about Measuring Podcast Ads

Many of advertisers’ top questions about podcasts are about metrics. Understandably, they want to know how we measure impressions and impact so they can evaluate the return on their investment. While podcasts are digital media, podcast ads are not tracked like digital display ads. However, the unique native-like podcast ads that Midroll show hosts create deliver results that are superior to display, and better than traditional ad platforms, like radio. We know this because our…

Read More

Midroll Study: Podcasts Ads Drive Robust Brand Recall & Intent to Buy

Today Midroll releases a brand recall study that demonstrates the singular power of podcasts to build strong relationships between audiences and brands. A 3-page white paper titled “Podcast Ads Build Strong Relationships with Brands” details how podcast advertising results in robust brand recall and a strong intent to buy advertised products. This infographic summarizes the most spectacular results: The study also found that a brand’s relationship with listeners grows stronger with continued exposure. Campaigns that…

Read More

Splitsider Calls ‘Pistol Shrimps Radio’ an “Extraordinary Success”

Earwolf and Midroll just welcomed “Pistol Shrimps Radio,” a podcast that Splitsider’s Nathan Rabin calls, “hilarious and lovable and scruffily human and addictive.” It’s created by two fan-favorite hosts, Matt Gourley and Mark McConville, both members of the beloved podcast comedy group Superego. On the show Matt and Mark deliver all the thrilling action of Pistol Shrimps basketball from courtside at the Los Angeles Women’s Rec League games. For real. And these venerable sports acknowledgers…

Read More

Game of Thrones Fans Flock to the “Game of Owns” Podcast

“Game of Thrones” fans are a dedicated bunch, and they’re getting excited for the debut of the series’ sixth season on April 24. The “Game of Owns” podcast is a new addition to the Midroll roster that’s here to keep GoT fans engaged in those days between Sundays. “Game of Owns” has built a strong audience over the course of more than 300 episodes. That’s because the hosts engage with listeners as they discuss both…

Read More

‘Sleep with Me’ Appeals to Educated Moms

Most podcasts don’t want listeners to doze off. “Sleep With Me” is the exception. It’s the show designed to help you forget your problems and lull you off to dreamland, three times a week. That ingenious concept combined with effective execution has won the show an impressive audience, along with write ups in the New York Times, Fast Company, Buzzfeed, and Mentalfloss. Vice Motherboard writer Roisin Kiberd observed, “There’s a sense of nocturnal community to…

Read More