Monthly Podcast Audience Grows 17.5% to 67 Million

“It’s time for advertisers and brands to see this as a mainstream channel.” The “this” that Tom Webster, Vice President of Strategy and Marketing at Edison Research, was talking about is podcasting, as he co-presented the 2017 Infinite Dial report on online audio listening. That’s because the monthly audience for the medium jumped to 67 million people this year, up a sizeable 17.5% over the 2016 report. The number of Americans who have ever listened…

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‘Serial Killers’ Is Climbing the Charts

Can we say that the true crime category is killing it? I guess I just did. “Serial Killers” is the newest entrant and right now it’s safely perched in the top 10 of the iTunes Chart. This show provides unique insights into the minds, methods and madness of the most notorious serial killers, with the hopes of better understanding their psychological profile. It comes from Parcast, which has already demonstrated success in true crime with “Unsolved Murders” and “Remarkable…

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Frequently Asked Questions about Measuring Podcast Ads

Many of advertisers’ top questions about podcasts are about metrics. Understandably, they want to know how we measure impressions and impact so they can evaluate the return on their investment. While podcasts are digital media, podcast ads are not tracked like digital display ads. However, the unique native-like podcast ads that Midroll show hosts create deliver results that are superior to display, and better than traditional ad platforms, like radio. We know this because our…

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Midroll leadership team expands with addition of three new hires in content, sales and business management

NEW YORK – Leading podcast company Midroll is growing its leadership team with the hire of three industry experts who are helping prime the company for growth in 2017 and beyond. Korri Kolesa is senior vice president of sales, responsible for optimizing Midroll’s operations to drive significant growth. Kolesa’s extensive background in digital media includes several years as the vice president of sales operations and strategy at Fox Interactive Media, where she oversaw sales efforts…

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“StarTalk Playing with Science” Debuts on the Midroll Roster

The “StarTalk Playing with Science” podcast debuted February 1 on the StarTalk podcast network, home to astrophysicist Neil deGrasse Tyson’s “StarTalk Radio” and “StarTalk All-Stars,” hosted by a revolving slate of scientists and science educators including Bill Nye. The show joins the Midroll roster for exclusive representation to advertisers. Hosted by comedian and fan-favorite “StarTalk” co-host Chuck Nice and sportscaster and former professional soccer player Gary O’Reilly, “StarTalk Playing with Science” is where geeks and jocks…

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