Now Trending: Podcast All-Star Paul F. Tompkins’ Teaser for Spontaneanation

The cat is out of the bag, in a big way. On Thursday podcast All-Star guest extraordinaire Paul F. Tompkins dropped a teaser for his new Earwolf podcast on an unsuspecting Twitterverse. Excitement for Spontaneanation–which debuts April 1–is already pushing the show to the top of the iTunes podcast chart. The A.V. Club and Splitsider have both spread the news, further sparking anticipation amongst comedy podcast fans everywhere. But don’t let that April Fool’s Day…

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Case Study: Drinkwel Finds a Fit with Podcast Ads

Drinkwel is a health-focused multivitamin created specifically for people who drink alcohol. CEO Mike McAdams said the product is a preventative measure that “replenishes nutrients and supports the liver to make you feel better the next day,” after having a few drinks. “At this point in the lifecycle of the product, we know it works and people like it; so we’re trying to find new customers,” he told me. Mike had been listening to podcasts…

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According to Jack O’Brien Cracked.com Thrives on Lists and Honesty

Cracked.com went from the online version of a rebooted humor magazine to a successful outlet in its own right by formulating an iconic and successful user-focused strategy. It’s one that is based on honesty as much as funny. Jack O’Brien has guided the Cracked ship since the 2006 relaunch. On episode 74 of The Wolf Den podcast, he explains to host Adam Sachs the secrets to the site’s “funny but true” sensibility. “We don’t target…

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Catch Midroll Hosts and Shows at SXSW 2015

If you’ll be at SXSW be sure to catch hosts and shows from the Midroll roster, many participating in SXSW Comedy 2015. Check out the line-up below. If you can’t make it to Austin, don’t fret. You’ll be able to download the live episode recordings in the coming weeks. To get prepped for SXSW or to pretend you’re there we’re also suggesting some classic past episodes to listen to. Saturday, March 14 The Thrilling Adventure…

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Infinite Dial Survey Says Podcast Audience Is Valuable and Growing

“[T]he podcast consumer is a valuable advertising target and one that’s increasingly harder to reach with other audio [media], given the amount of time that they’re spending listening to podcasts.” That observation was made by Tom Webster, VP of Research at Edison Research, during a webinar unveiling the results of the new 2015 edition of the Infinite Dial survey of American listening habits. The headline numbers are that approximately 89 million Americans 12+ have listened…

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