Madison Reed Finds Influencers, Customers & Sales with Podcasts

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

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‘LeVar Burton Reads’ Returns for Season 3 on July 24

“LeVar Burton Reads,” the hit Stitcher podcast, returns for a third season July 24. The beloved “Reading Rainbow” host will help even more millennial adults tick one more item off their bucket lists, when their childhood hero reads reads them a bedtime (or anytime) story. Burton just wrapped up a live reading tour, covered by outlets like Los Angeles Magazine, building even more awareness and excited anticipation for the new season. “LeVar Burton Reads” appeals…

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“Great Women of Business” Coming June 5

We’re always seeing strong demand for business shows, and women are a growing segment of the podcast audience. Parcast is launching a new show that bring it all together, with appeal for anyone seeking meaningful business insights and narratives: “Great Women of Business.” The show applies the network’s proven formula of experienced hosts with great voices telling compelling stories about famous figures. In this case they’re all widely-admired business icons, from Coco Chanel to Mrs.…

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Stephen J. Dubner brings ‘Freakonomics Radio’ podcast to the Stitcher network

NEW YORK CITY – Podcast network and listening platform Stitcher has signed a deal with journalist and best-selling author Stephen J. Dubner to co-produce his long-running and popular “Freakonomics Radio” podcast and to bring the show to the Stitcher network this summer. Stitcher also will work with Dubner to expand the “Freakonomics Radio” brand through existing and new content. “Stitcher has proven itself best-in-class in the podcasting world,” said Dubner. “And they are absolutely packed with…

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9 Midroll Roster Podcasts Nominated for the 2018 Webbys People’s Choice

Nominations for the 2018 Webby Awards are out, and it’s exciting to see 17 categories dedicated to recognizing excellence in podcasting and digital audio. Voting for People’s Choice Awards is open until April 19. Nine shows on the Midroll roster have been nominated in seven categories, and we’d like to congratulate them (and maybe encourage to you give them a vote). They are: Best Host Oprah’s Supersoul Conversations   Best Writing Myths and Legends  …

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