New York City, Podcasting Capital

Podcasting is becoming a big business, and the New York City Mayor’s Office of Media and Entertainment takes a deep, focused look with a comprehensive study of the industry, released today. “New York City, The Podcasting Capital” names Midroll as one of the top four NYC-based networks, along with WNYC, Gimlet and Slate/Panoply. Together, our peer group produces almost 200 shows, up nearly 75% from 2015, racking up over 1.3 billion downloads in 2016. This…

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Midroll Media expands with notable hires for marketing, finance and content

June 21, 2017 NEW YORK CITY – Leading podcast company Midroll Media has added three leaders to its growing team: an executive producer for its award-winning content group, its first-ever head of marketing and a new leader for its financial operations. Amy Fitzgibbons joins Midroll as vice president of marketing, responsible for driving significant consumer growth and engagement for the leading podcast company. Fitzgibbons comes to Midroll from PhotoShelter, where she also served as vice…

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‘Ted Presents: Sincerely, X’ Ad-Supported Debut Is July 20

We’re really pleased to welcome a very special show from TED, “Sincerely, X.” The 10-episode series debuted on Audible Channels in February, and the free ad-supported launch is July 20. Midroll is the exclusive ad representative for this exciting show from the highly respected TED organization. Some stories are too sensitive, painful or potentially damaging to share publicly — unless they can be shared anonymously. “TED Presents: Sincerely, X” is an original audio series featuring talks from…

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“LeVar Burton Reads” Is Stitcher’s Newest Podcast

Stitcher’s newest original podcast, “LeVar Burton Reads,” debuted June 12. In each episode, host LeVar Burton (“Reading Rainbow,” “Star Trek: The Next Generation,” “Roots”) hand-picks a different piece of short fiction, and reads it to you. Beloved and admired for his work on “Reading Rainbow,” “Star Trek: The Next Generation,” and “Roots,” LeVar Burton is the honored recipient of 12 Emmy Awards, a Grammy, and five NAACP awards. From acting and hosting, to writing and…

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Amp Up Your Ad Spots with Custom Segments

The podcast industry was built on pre-roll, mid-roll and post-roll ad spots. Voiced by trusted podcast hosts, these spots have been demonstrated to deliver for advertisers time and again. Still, sometimes you have more to say. Custom segments are perfect for this. A custom segment is part of an episode, lasting about five minutes, where advertisers have the opportunity to work with hosts and producers on creating content that keep listeners engaged while also effectively…

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