Comedy Is Hot for Brands, Podcasts Are Where the Comedy Is

“Every brand is hilarious lately,” is what journalist T.L. Stanley observes in a recent Mashable article about how more brands are working with comedians to create advertising and longer-form content. Stanley notes how companies are also giving comedians a looser leash to create edgy, shareable stuff, citing Jerry Seinfeld’s Comedians in Cars Getting Coffee, the Tim and Eric directed GE lightbulb commercial starring Jeff Goldblum, and President Obama’s guest stint on Between Two Ferns, hosted…

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Podcast Ads Are “Truly Native”

Mark Ramsey is a veteran media strategist and researcher, with a particular specialty in radio. He also hosts and curates Hivio, an invitation only “audio future festival.” Mark invited Erik Diehn, Midroll Media’s VP of Business Development, to participate in a video interview about monetizing podcasts. With all the discussion these days about native advertising, it is interesting to hear Erik explain how podcast ads are “a truly native ad.” He says that because the…

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Why Big Frame’s Chris Erwin Says MCNs Are a “Bit of a Misnomer”

Multi-Channel Networks–or MCNs–seem to be the buzz in entertainment tech, and are catching the eye of investors. But what exactly are MCNs, and why should the podcasting industry take note of them? Chris Erwin, Head of Operations for Big Frame, is Adam’s guest for episode 65 of The Wolf Den, helping us get a clearer picture. First, Chris explains that today, “MCN is a bit of a misnomer.” The first MCNs came about when YouTube…

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Our Illustrated Whitepaper Shows Why Podcast Listeners Are Awesome

Last quarter Midroll surveyed the listeners of 106 podcasts on our roster to learn more about who they are and what they’re buying habits are. The response was overwhelming–279,864 listeners took the survey. Listeners responded because they understand that it helps the podcasts they love to find the best and most appropriate advertisers. Listeners also understand the bargain: podcast ads keep their favorite shows free and in production. We have compiled the results of this…

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Nerdist & Midroll Announce Exclusive Podcast Ad Partnership

Leading multi-platform digital entertainment company Nerdist Industries joins Midroll Media, the industry pacesetter in podcast monetization, to announce an exclusive advertising partnership. The Midroll advertising network will represent chart-topping Nerdist shows including You Made It Weird with comedian Pete Holmes, The Todd Glass Show, and the massively popular titular Nerdist Podcast, hosted by company founder and CEO Chris Hardwick along with comedians Matt Mira and Jonah Ray. The Nerdist Podcast is downloaded more than 5.5…

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