Vox and Stitcher Launch Daily Podcast ‘Today, Explained’

“Today, Explained” is a new daily news podcast presented in Vox’s unique explainer style, launching February 19. Each weekday Sean Rameswaram will take you on a deep dive through the most important stories of the day — tackling questions like, why Puerto Rico is still struggling to get power to what a nuclear attack would look like. The show will give you the data, context and history you need to understand the biggest news stories…

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Stitcher brings Marvel, Katie Couric to SXSW

NEW YORK CITY – Stitcher, one of the world’s leading podcast platforms, is making a major play at South by Southwest (SXSW) next month as it showcases some of its top podcast stars and sponsors the festival’s Next Stage series of programming. Festivalgoers will enjoy an exclusive first listen of “Wolverine: The Long Night,” the long-awaited podcast collaboration between Stitcher and Marvel, ahead of the series’ premiere during a panel that answers the question, “What does a superhero…

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2018 Forecast: Podcast Ads, Metrics, Revenue and Stitcher’s Best Year Yet

“At the end of 2018 none of the objections we get from brands will be based on measurement.” -Lex Friedman, Midroll Chief Revenue Officer Behind every hit podcast is the revenue that fuels production and the platform that delivers it to listeners. This second part of our 2018 forecast drills down into advertising and metrics–and gives a hint to what’s in store for Midroll’s Stitcher platform. Big Brands Move In To Stay Most podcasting would…

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Daymond John, Seth Godin, Cal Fussman debut podcasts with Midroll Brand Studio

Brand advertisers continue to rush to podcast advertising; ZipRecruiter, Squarespace and Carbonite sign on for exclusive sponsorship deals  Jan. 24, 2018 NEW YORK CITY – Midroll, the leader in the fast-growing podcast industry, is launching four new podcasts hosted by some of the biggest names in business and entrepreneurship through its branded content division, Midroll Brand Studio. Midroll will launch shows from entrepreneur and author Seth Godin, “Shark Tank” investor and businessman Daymond John, renowned interviewer…

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2018: The Year Ahead in Podcast Content & Marketing

“I feel like we have reached a critical mass of cultural penetration in the U.S. and podcasting has become a mainstream media form.” -Erik Diehn, Midroll CEO Frankly, the overall growth of podcasting’s audience and revenue is already an old story. The fresh story for 2018 is just how the industry grows–in other words, where growth will come from. Midroll’s management team weighed in on this question, sharing their insights on what lies ahead. First…

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