Podcast Ads Drive Spectacular Brand Recall

It’s easy for direct response advertisers to measure the success of their podcast campaigns. They track with offer codes and vanity URLs. (And indeed, 61% of our listeners say they’ve bought something after hearing about it in a podcast ad.) And now, we can show definitively that podcast ads are similarly effective for brand advertisers looking to build awareness. In fact, we can describe how well podcast ads work for brands in a single word:…

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BSPN’s Channel 33 Podcasts Deliver for Listeners & Advertisers

The Bill Simmons Podcast Network has launched four great shows all under one umbrella called Channel 33.  It’s a great opportunity for advertisers to reach BSPN’s loyal listeners. Following the breakout debut of the Bill Simmons Podcast, Channel 33 is the new podcast home for Bill’s colleagues who used to be at Grantland with him: Chris Ryan (Grantland’s Hollywood Prospectus Podcast), Andy Greenwald (Grantland’s Andy Greenwald Podcast), and Juliet Litman (Grantland’s Right Reasons Podcast). Channel…

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Results from Midroll’s Newest Listener Survey Are Awesome

At Midroll we want our advertisers to make informed choices about the podcasts they select, while advancing the podcast industry. That’s why we conduct the industry’s largest ongoing survey of podcast listeners, to learn who they are, their listening habits, and how they spend their money. Survey results break down show-by-show so that Midroll advertisers know fine-grained demographics for each. We surveyed 168,500 listeners from June through October 2015 and have published the results in…

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Bill Simmons Gets Personal for His First Dunkin Donuts Ad Read

“The Boston Sports Guy” Bill Simmons is also a big fan of one of that city’s most famous culinary exports: Dunkin’ Donuts. This makes the coffee and baked goods chain an excellent fit to advertise on The Bill Simmons Podcast, which rocketed to the top of the charts when it debuted in October. Bill got personal in his first ad read for Dunkin’, fondly remembering the time he’s spent in the restaurant writing columns or…

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Give a Big Hand to Midroll Shows Named iTunes Best of 2015

When President Obama stopped by Marc Maron’s Cat Ranch this summer for an open and intimate interview we knew it was going to be a big year for WTF. Apple’s iTunes editors agree, naming the show the Best Classic Podcast of 2015. They observe, “Maron was an unstoppable force this year, delivering one terrific interview after another.” A big round of applause also goes to all eighteen shows on the Midroll roster that were recognized…

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