Stitcher Introduces New Branding To Reflect Its Emergence As End-To-End Podcast Leader

NEW YORK CITY – Stitcher, a leader in podcast content creation, distribution and advertising, today unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company’s (NASDAQ: SSP) podcast operations. Stitcher’s new branding comes as the podcast industry undergoes massive growth. Podcasts’ share of total audio consumption has doubled over the past four years, according to Edison Research,…

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Midroll’s cross-platform partnerships and programming lineup unveiled at IAB Upfronts

NEW YORK CITY – As advertiser and audience interest in podcast adaptations of hit movies and TV shows grows, leading podcast company Midroll Media today unveils its expanding slate of cross-platform partnerships and its upcoming lineup of podcasts at its IAB Podcast Upfront presentation in New York City. Among the news coming from Midroll and its podcast listening platform, Stitcher: Celebrity podcaster Jonathan Van Ness joins Lex Friedman, Midroll’s chief business development officer, and Korri…

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Webinar: The Power of Podcasts for National Brands – Case Studies in Ad Effectiveness

On Thursday, September 14 at 2 PM ET learn why big national brands are increasing their podcast ad buying. Hint: they’re discovering how well podcasting works. Midroll teamed up with Nielsen to measure how podcast sponsorships affect brand lift across vital performance measures, like brand recall, affinity and purchase intent. Positive outcomes in these studies result in campaign renewals. Midroll will share key learnings in this webinar, including case studies from national brand campaigns, and…

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Learn from Midroll Staff, Producers & Talent at Podcast Movement 2018

Podcast Movement has become the biggest conference in the podcasting industry, attracting a pod-pourri of hosts, producers and industry folks – as well as the next generation of podcasters – for three days of skill-sharing, learning and networking. If you’re heading to Philly next week for the show be sure to catch sessions featuring Midroll staff, along with producers and hosts from many great shows on the Midroll roster. Don’t miss the opportunity to get…

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Madison Reed Finds Influencers, Customers & Sales with Podcasts

Sometimes you find influencers – and even customers – outside your target demo. And that’s a good thing. Podcasts helped one company find a new demographic, and drove sales more efficiently than radio. When online hair color company Madison Reed started its first podcast ad campaign, the company’s VP of Growth Marketing, Aaron Driver, wasn’t optimistic. With just one product – a salon-quality home hair color free of ammonia and PPD – the company’s target…

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