Create an Effective Branded Podcast with Midroll Brand Studio

Podcasts are a singularly captivating medium. Because hosts talk directly to listeners, they form a uniquely intimate relationship. As we’ve demonstrated with our recall survey research, audiences stay engaged and they remember the brands and products they hear about on every episode. Sponsoring a branded podcast puts the spotlight exclusively on your brand. This means your brand is up front, with 100% share of voice, tastefully integrated into content that is compelling to a loyal audience…

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Midroll Reps the Most Chart-Topping Podcasts

Who doesn’t love a good list? America’s Top 40, the Fortune 500, David Letterman’s Top 10 lists. And, in the podcast industry, we keep an eye on the iTunes Charts. We make it our business to represent as many of the best and most beloved shows possible. And we’re not just saying that. Take a look at iTunes main Top Podcasts chart and you’ll find that Midroll represents more shows than any other company. This group includes…

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Midroll Welcomes ‘Open Run,’ the 1st Podcast on the Uninterrupted Network

The distributed media platform Uninterrupted today launched its first podcast, “Open Run.” We are happy to announce the show has joined the Midroll roster. The show makes its network debut with NBA superstar LeBron James as its first guest. “Open Run” is a bi-weekly podcast hosted by actor and activist Jesse Williams (“Grey’s Anatomy,” “Brooklyn’s Finest”) and writer/musician Stefan Marolachakis (ESPN, Nylon) that creates a forum for athletes and other notable sports and entertainment figures…

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These Shows from Discovery & SourceFed Target Smart Young Audiences

We’re glad to announce that we’ve added four shows from Discovery and SourceFed to the Midroll roster. SourceFed’s YouTube channel has over 1.7 million subscribers with programming targeting smart young viewers into gaming and popular culture. Discovery’s DNews+ YouTube channel has over 400,000 subscribers who are deeply inquisitive, wanting to learn about the science behind everyday phenomena. • “The SourceFed Podcast” is their biggest show, where the crew from the SourceFed YouTube channel go in-depth…

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Hear a Teaser for “The Room Where It’s Happening: A Hamilton Fan Podcast”

The country is going crazy for “Hamilton.” That’s the hit Broadway show that won eleven Tony awards, with tickets harder to get than an iPhone 7. All that enthusiasm is why Earwolf is launching “The Room Where It’s Happening: A Hamilton Fan Podcast” on August 15. A preview just dropped—check it out: Every week hosts Travon Free (“Any Given Wednesday With Bill Simmons”) and Mike Drucker (“The Tonight Show Starring Jimmy Fallon”) welcome super-fan actors,…

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