Stephen Dubner’s “Tell Me Something I Don’t Know” Joins Midroll

Stephen J. Dubner of “Freakonomics” fame is bringing his hit game show podcast “Tell Me Something I Don’t Know” to Midroll, as a Stitcher series. Returning for season 2 on February 19, Dubner and three celebrity panelists will invite talented and accomplished contestants on stage to tell us something we don’t know, in a battle to see who has the best, most interesting, useful, or fun fact. It’s like the most crackling dinner-party conversation you’ve ever…

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Hall of Fame Basketball Coach Cal Calipari Launches ‘Cal Cast’

John Calipari, Naismith Memorial Basketball Hall of Fame coach and head coach of the University of Kentucky men’s basketball team, is launching a new weekly podcast in partnership with Midroll. Cal Cast will feature a variety of topics and high-profile guests from the world of sports, leadership, business and entertainment. “This podcast is a new way for me to connect with people and to talk honestly with high profile guests who all have very interesting…

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Midroll Contributes Research to IAB Digital Audio Buyer’s Guide

The Interactive Advertising Bureau just released version 2.0 of the Digital Audio Buyer’s Guide, led by Jennifer Lane, Industry Initiatives Lead for Audio. It’s a valuable reference for digital ad buyers, documenting in one place many of podcasting’s unique advantages. As a member of the IAB’s Digital Audio Committee, we at Midroll are happy to contribute our research on podcast ad effectiveness to the guide. Highlights from the guide include: Audio is on when screens…

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Podcasts Deliver Soy Vay’s Story with Impact

Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. That’s why Clorox’s Soy Vay brand turned to podcasts. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly…

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“Stranglers” podcast on Earwolf uncovers new evidence in infamous Boston Strangler crimes

Inspired by Investigation Discovery’s critically acclaimed documentary: Confessions of the Boston Strangler Nov. 16, 2016   NEW YORK – “Stranglers,” the new podcast from Earwolf, investigates the heinous crime spree that gripped Boston and the nation in the 1960s. With a fresh look at the evidence, “Stranglers” asks new questions about the evidence in the drama-infused 12-part podcast for a new generation of Americans. With innovative storytelling that introduces listeners to the victims, brings them…

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