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Case Study: Bombas
Podcast Ads Are Profitable.
"All the data we have suggests [podcast ads] are profitable," says Kate Huyett, VP of Marketing for Bombas. "We have some that achieve deeply positive ROI on first purchase.”
"A podcast ad really gives you the implication of the host’s buy-in, where the host says, ‘I’m wearing these socks. They’re the best ever, and I never want to wear anything else.’ And it becomes a little bit more like a friend recommendation than a Facebook ad."
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